Marketing Insights

2 years ago

Marketing

The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising budgets, highlights a critical issue that B2B CMOs must address to ensure organisational success. Imagine a company meeting where the

2 years ago

Digital Marketing

Neurodiversity: Transforming Marketing Perspectives

When thinking about neurodiversity, the character Sherlock Holmes from Arthur Conan Doyle’s famous detective stories often comes to mind. While reading about Sherlock’s adventures, I would try to solve the mysteries alongside him, but no matter how hard I tried, I could never see the clues like he did. Sherlock’s

2 years ago

Fresh Thoughts

From Tetris to Roblox: Gen Z Redefines the Modern Workplace

Generation Z will soon surpass Millennials as the world’s most populous generation, with over one-third of the world’s population identifying as Gen Z. In 2024, we will see a fundamental shift in power and trust relations between employees and employers. It is part of a generational shift in work from

2 years ago

Marketing & Advertising

Hierophanic Marketing: Bridging the Gap Between Sacred and Profane

Did you know that in the 1990s, David Bowie co-developed the Verbasizer, a Mac app for writing lyrics? He would enter numerous phrases, and the program would randomly select different words, such as verbs and nouns, from those sentences. This random colliding software would inspire David Bowie’s lyrics—an approach anybody

3 years ago

Idea Watch

The Modern Marketing Maze

A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name a few – have now become highly competitive stages to grab user and marketer attention. According to Datareportal, at an

3 years ago

Industry Experts

The Modern Marketing Maze

A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name a few – have now become highly competitive stages to grab user and marketer attention. According to Datareportal, at an

3 years ago

Marketing

The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and becomes more tangibly desirable and relatable. Prominent businesses have effectively demonstrated their identity through personalisation as technological breakthroughs, particularly machine

3 years ago

Digital Marketing

DIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN

BANGLADESH BRAND FORUM HOSTED the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star at Pan Pacific Sonargaon, Dhaka, on Saturday, December 09, 2023. The day-long summit brought together local and global industry professionals and thought leaders to exchange insights on digital marketing

3 years ago

Analysis

The Hermit Consumer Era

It all began with a seemingly mundane Friday morning, the kind that usually unfolds in a familiar rhythm of household chores and quiet family routines. As I entered the living room, I saw my mom sitting in a cosy corner. In front of her, a laptop displayed an array of

3 years ago

Marketing

Prime and the beauty of scarcity marketing

“Excellent things are rare.” – Plato In his 1932 Essay on the Nature and Significance of Economic Science, British economist Lionel Robbins defined the discipline in terms of scarcity: “Economics is the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.” In

3 years ago

Brand Broadcast (PRs)

Sun’s Remarkable Campaign for a Sustainable Initiative by Meril

In an age marked by convenience and consumerism, the ubiquitous presence of plastic is undeniable. It wraps our products, bottles our drinks, and even transports our groceries. Yet, this convenience comes at a price, one that our environment is paying daily. Walk into any supermarket, and you’ll find products cocooned

3 years ago

Business Case Studies

India’s cricket mania boosting economy through the World Cup

Cricket, in the truest sense, is not a global sport. While the number of member nations registered under the International Cricket Nation currently is in triple figures, there are less than 15 teams that are both adequately successful and have a reasonable audience in their country. Yet, cricket is one

3 years ago

Marketing & Advertising

Lessons From Hollywood’s Captivating Movie Marketing

In the glamorous world of Hollywood, where fortunes can be made or lost in a split second, marketing for movies is an art unto itself. It requires significant financial outlays that are almost equal to the cost of production. A successful box office performance depends on a complex marketing dance

3 years ago

Digital Marketing

The Art of Going Viral

Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of perfectly produced posts that will go unnoticed since there are so many brands, influencers, and everyday individuals producing content. If

3 years ago

Creatively Communicated

Why Gen Z’s approval is important in today’s social media influenced world?

What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is even making the brightest minds lose their sleep. Our online life is a gray area that consists of our digital

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The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

Neurodiversity: Transforming Marketing Perspectives

From Tetris to Roblox: Gen Z Redefines the Modern Workplace

Hierophanic Marketing: Bridging the Gap Between Sacred and Profane

The Modern Marketing Maze

The Modern Marketing Maze

The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

DIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN

The Hermit Consumer Era

Prime and the beauty of scarcity marketing

Sun’s Remarkable Campaign for a Sustainable Initiative by Meril

India’s cricket mania boosting economy through the World Cup

Lessons From Hollywood’s Captivating Movie Marketing

The Art of Going Viral

Why Gen Z’s approval is important in today’s social media influenced world?

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