Marketing Insights

2 years ago

Advertorial

ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories, and drive brand perception, while also emphasizing the growing role of influencers in promoting products on social media. The article

2 years ago

Campaign Corner

Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data

Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow users across websites and build audience profiles for their ad campaigns. However, as browser restrictions tightened and Safari and Firefox

2 years ago

Digital Trend

Scrolling Paralysis: When the Swipe Never Stops

Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being where users find themselves unable to stop, even when they are not deriving any satisfaction from the experience. This peculiar

2 years ago

Brand Buzz

Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch

Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry Potter x Miniso Collection alongside the debut of the country’s first Harry Potter x Miniso themed store. The grand launch

2 years ago

Digital Trend

Stand Out in a Sea of Ads: The Rise of Cash-Back Offers and Item-Level Promotions

Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that consumers witness during peak shopping periods such as Black Fridays, holidays, or even election-year campaigns. Activating passive customers in today’s

2 years ago

Marketing & Advertising

Top 10 Marketing Trends – 2025

Dive into the revolutionary marketing trends of 2025, the forces driving change, sparking creativity and reshaping our world. 1. Building Trust Through Transparent Data Design: As customer data becomes a crucial asset, brands are focusing on transparency by clearly communicating data practices, giving control back to customers and adding real

2 years ago

Brand Buzz

WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS

Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power of aesthetic empathy, a hidden element that distinguishes certain businesses from others. When we talk about aesthetics, we are referring

2 years ago

Communication

Convenience, Customisation, and Values: A New Era of Finance

From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh’s population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these generations. Between millennials and Generation Alpha, Gen Z falls in the second-youngest generation. The digital era, climate anxiety, a changing

2 years ago

Communication

How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning

The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They’ve grown up steeped in technology— exposed to smartphones and YouTube, for that matter, in their crib— so to them, it’s not a part of life; it’s woven

2 years ago

Branding Insight

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she never thought much about where her clothes came from or how they were made. But one day, while scrolling through

2 years ago

Branding Insight

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

2 years ago

Branding Insight

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly spent navigating the Bangladesh market and understanding its unique consumer segment and working with many industrialists in the country and

2 years ago

Digital Marketing

Digital Audio Advertising: The New Era of Creativity and Empathy

Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but something relevant to your current needs—maybe a new brand of running shoes that fits perfectly with your weekend jogging routine.

2 years ago

AI

How AI Can Be a Useful Tool For B2B Marketers

Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses rather than individuals. AI helps by providing insights that allow marketers to understand their audience better, automate tasks, and create

2 years ago

Branding Insight

Disruptive Marketing: A great tool, only in the right hands!

Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people are trying to avoid experiencing advertisements deliberately. Unofficially, an average person experiences 10,000 ads in a single day. That’s why

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