Communication Archives

2 years ago

Communication

The Power of the Pen: How Journaling Transforms Creativity and Mental Well-Being

In our hectic, distracting culture, finding moments of quietude where one can sit and reflect upon one’s thoughts can be like trying to find something intangible. Maintaining a journal is one way to identify some quiet time for introspection. Julia Cameron’s The Artist’s Way: A Spiritual Path to Higher Creativity

2 years ago

Career Opportunities

The Power of Value-Driven Comments: A Proven LinkedIn Strategy for Job Seekers

In the modern job market, standing out is more about visibility and connections than just submitting applications. LinkedIn, the world’s largest professional networking platform, offers unparalleled opportunities to build your personal brand, showcase your expertise, and attract the attention of hiring managers and decision-makers. But how can you leverage this

2 years ago

AI

SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z

A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube affects attention spans, critical thinking, and creativity and increases anxiety and depression among youth. In a world where memes rule

2 years ago

Communication

DISRUPTING THE NORM: THE FUTURE OF CREATIVE MARKETING AT COMMUNICATION SUMMIT 2024

The Communication Summit 2024, themed “Disrupting The Norm: The Future of Creative Marketing”, proved to be a transformative gathering of marketing visionaries, industry leaders, and creative professionals. Held in Le Méridien Dhaka, on October 19, this premier event showcased the evolving dynamics of communication and creative marketing in an era

2 years ago

Campaign Corner

Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data

Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow users across websites and build audience profiles for their ad campaigns. However, as browser restrictions tightened and Safari and Firefox

2 years ago

Advertorial

From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

2 years ago

Communication

Convenience, Customisation, and Values: A New Era of Finance

From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh’s population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these generations. Between millennials and Generation Alpha, Gen Z falls in the second-youngest generation. The digital era, climate anxiety, a changing

2 years ago

Communication

How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning

The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They’ve grown up steeped in technology— exposed to smartphones and YouTube, for that matter, in their crib— so to them, it’s not a part of life; it’s woven

2 years ago

Communication

The Art Of Small Talk At Work

Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or simply couldn’t be a part of a conversation because you don’t know how to start? Don’t worry, you just need

2 years ago

Branding Insight

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty and generate businesses, the ecosystem itself has become evidently competitive and saturated. With the surge of creators rising each day,

3 years ago

Artificial Intelligence

Synthetic data: A Game Changer in Modern Advertising

If we were to say that the following years are the years Bangladesh Cricket Team have won the ICC ODI Cricket World Cup: 1987, 1999, 2003, 2007, 2015, 2023. Would you believe us? No, right? Because we all know, Bangladesh Cricket Team have never won any of the ODI Cricket

3 years ago

Communication

From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He joined Robi as a “Project Director – Integration” in November 2016, contributing over 19 years of expertise in corporate strategy,

3 years ago

Communication

International Mother Language Day 2024 – Exceptional Creative Communications from Brands

ACI Pure Salt Apex Aarong Akij Board Akij Door Akij Tableware Agora Akij Ceramics Akij Sunshine AKS Adfinix Apex AMA Asian Paints Banglalink Binge Bakeman’s Biscuits Bank Asia Ltd. Bellissimo Bashundhara Tissue Bengal Plastics Berger Paints Bangladesh Ltd Bikroy.com bKash

3 years ago

Communication

Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain

Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages, logistics, electronics and media. He is also the president and head of strategy for Chorki, the leading Bangladeshi OTT platform

3 years ago

Communication

Networking Guide for Introverts

Networking – a word that often sends introverts running for the hills, or at least for the nearest quiet corner. The idea of mingling in a room full of strangers, exchanging business cards like playing cards, and attempting small talk that feels anything but small can be daunting. After all,

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The Power of the Pen: How Journaling Transforms Creativity and Mental Well-Being

The Power of Value-Driven Comments: A Proven LinkedIn Strategy for Job Seekers

DISRUPTING THE NORM: THE FUTURE OF CREATIVE MARKETING AT COMMUNICATION SUMMIT 2024

Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data

From Ads to Uplift: Why Brands Are Embracing Joy

Convenience, Customisation, and Values: A New Era of Finance

The Art Of Small Talk At Work

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

Synthetic data: A Game Changer in Modern Advertising

From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

International Mother Language Day 2024 – Exceptional Creative Communications from Brands

Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain

Networking Guide for Introverts

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