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Creativity in the Age of Disruption

Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at InterContinental Dhaka on September 9 (Saturday), 2023. The day-long summit brought together local and global industry professionals and thought leaders

Colour Psychology in Corporate Design

After a hectic day at work, you return home and decide to order from a food delivery service app. When you open the app, a world with a vibrant pink and white theme greets you. For payment methods, you might choose another MFS app, which coincidentally also uses pink as

PR: An Element to Navigate Brand Reputation

In today’s fast-paced digital world, where information spreads very quickly and people’s attention spans are short, Public Relations (PR) is becoming incredibly important. It’s like a powerful tool that can help make people talk about and notice things. In the rush to be remembered by customers, a well-thought-out PR plan

Cannes Lions 2023: Unveiling the New Era of Creativity and Impact

In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this year’s event, it became evident that the advertising landscape was undergoing a profound transformation, driven by a convergence of cutting-edge

Human-centred Designs for Corporation Communication

When it comes to the human-centred design process, the case of Oral B stands out as an example of how a simple problem-solving approach can transform human experiences. In 1996, many parents complained about their kids refusing to brush their teeth. Oral B, a leading brand of oral hygiene, saw

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Reflective Thinking in Communication

Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with reflective thinking. Yet, as the world revolves away into being more and more competitive with the dynamics of shortening attention

POSTMODERNIST APPROACH IN CORPORATE COMMUNICATION

The use of postmodernism, as a concept, vouches for worldwide change and has become widespread in modern societies. The postmodern dichotomy has been present throughout history and has been observed but never labeled, until the last century. Postmodernism is a diverse, flamboyantly colorful style of architecture and decorative arts that

Fomo or Jomo: What’s your workplace tribe

I found myself left alone sitting at my office desk while everyone was busy attending a meeting with the CEO and senior members. It was run by the organisers of a fast-growth think tank company. All the senior attendees had been selected to present their ideas and strategies about how

THE CURSE OF DIGITAL MISCOMMUNICATION

“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any malice) do the same to them.” Yes, undeniably that’s us, the human beings. But dear communication warriors, we are not only here in the digital world rather we have taken
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