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From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

The Art Of Small Talk At Work

Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or simply couldn’t be a part of a conversation because you don’t know how to start? Don’t worry, you just need

Networking Guide for Introverts

Networking – a word that often sends introverts running for the hills, or at least for the nearest quiet corner. The idea of mingling in a room full of strangers, exchanging business cards like playing cards, and attempting small talk that feels anything but small can be daunting. After all,

Creativity in the Age of Disruption

Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at InterContinental Dhaka on September 9 (Saturday), 2023. The day-long summit brought together local and global industry professionals and thought leaders

Colour Psychology in Corporate Design

After a hectic day at work, you return home and decide to order from a food delivery service app. When you open the app, a world with a vibrant pink and white theme greets you. For payment methods, you might choose another MFS app, which coincidentally also uses pink as

Cannes Lions 2023: Unveiling the New Era of Creativity and Impact

In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this year’s event, it became evident that the advertising landscape was undergoing a profound transformation, driven by a convergence of cutting-edge

Human-centred Designs for Corporation Communication

When it comes to the human-centred design process, the case of Oral B stands out as an example of how a simple problem-solving approach can transform human experiences. In 1996, many parents complained about their kids refusing to brush their teeth. Oral B, a leading brand of oral hygiene, saw

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Reflective Thinking in Communication

Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with reflective thinking. Yet, as the world revolves away into being more and more competitive with the dynamics of shortening attention

POSTMODERNIST APPROACH IN CORPORATE COMMUNICATION

The use of postmodernism, as a concept, vouches for worldwide change and has become widespread in modern societies. The postmodern dichotomy has been present throughout history and has been observed but never labeled, until the last century. Postmodernism is a diverse, flamboyantly colorful style of architecture and decorative arts that
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