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CREATING CONTRADICTION OR CONCURRENCE?

The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So, they are now demanding something which can ensure that their living pattern doesn’t hamper the concept of sustainability. But the
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SMARTPHONES: WHAT DOES THE FUTURE HOLD

Cellular phones were once bigger than a child’s head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range of phones that would change how we perceived cellular phones; it was not for the niche market but for the

THE MARKETER HAPPINESS REPORT ANSWERS

Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups only include the necessary means of achieving perfection in marketing but, do not discuss the executioner itself, the marketer. The

AMF Predicts Top 9 Asian Marketing Trends

2018 is was a big year for marketing in Asia with loads of new trends and techniques being brought to the forefront of our strategies. Print marketing continued to be the most reliable form of traditional marketing with lots of companies investing in equipment like Duplo Booklet Makers to boost

A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it every day. A majority of that internet users spend a

COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain an in-depth consideration of implementing core marketing and digital marketing capabilities into strategic marketing planning, including SEO. Students will learn

ONE-DAY CERTIFICATION COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualification, and e-Career, introduces an online one-day certification course on Digital Marketing on Saturday, 24th February 2018. The course will focus on enabling students to build essential skills in order to identify, integrate and monitor effective tactics to deliver enhanced marketing activities. This one-day training will be
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LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not have known it in 1834, but his business that began

NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands showing interest in Bangladesh for finished leather products, this sector

COURSE ON DIGITAL MARKETING & COMMUNICATION

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the course on ‘Digital Marketing & Communication Qualification’. Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can be embedded within strategic marketing planning. This course provides insight into

Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used

Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used

Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior to returning to India in 2011, he headed marketing for

5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in digital media. Internet usage has picked up, but internet transactions
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