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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul, South Korea. The mega festival of innovative and responsible marketing

Destination Bangladesh

Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh does have short comings not being a tick-the-sights-off-the-list type of country. So you need to

The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years back, I remember questioning myself “why does no one focus

IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers. With a current market size of 400 million USD, a

Pharmaceutical Industry Remains a Key Thrust Sector

By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country’s economy. The sector utilizes highly skilled manpower along with advanced machinery for manufacturing high-quality generic medicines and vaccines for local and international markets at competitive prices. Along with

The Bangladesh Growth Story

By LightCastle Partners Bangladesh’s growth story is one that few saw coming. In the face of persistent challenges, the country’s stable economic growth has provided the bedrock for a prosperous future. With a forecasted growth rate that’s only second to India, Bangladesh looks to stride towards middle income country status

Bangladesh YouthFest Held in Chittagong

Chittagong has been the most happening round of YouthFest. It was held in University of Chittagong, on 22nd March. Mr Wahid Malek, Managing Editor of the Daily Azadi, and Prof. Dr. Jahangir Alam,Dean, Faculty of Business Administration, University of Chittagong inaugurated the ceremony.Mr Wahid Malek said in his speech, “This

Grameenphone: Empowering the Aspiration of Customers

The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high speed 3G mobile internet, a brand has to evolve rapidly to keep pace. Grameenphone not only progressed but also pioneered
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Prothom Alo – More Than Just a Newspaper

Prothom Alo is the largest and most popular newspaper of Bangladesh based on circulation and readership. Recently the daily has completed a long journey of 17 years thanking its 5.5 million readers in 210 countries and territories all across the world. This feature tries to capture the highlights of Prothom

The Branding Strategies of OTOBI

“OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited.” He started this organization with the urge to create products that none other could do. From humble beginnings in 1975 in

Aarong – Bridging Fashion with Craftsmanship

Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few scattered retailers in Dhaka, resulting in month long gaps between supply and payment. Aarong was then started to pay the
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