Industry Insights Archives

2 years ago

Branding Insight

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

2 years ago

Branding Insight

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty and generate businesses, the ecosystem itself has become evidently competitive and saturated. With the surge of creators rising each day,

2 years ago

Around The World

Olympian Mindsets: Key Business Lessons from the 2024 Paris Games

As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting event on earth. From the very beginning of this storied competition, the spectators have regarded Olympians as superhuman athletes, representatives

2 years ago

Finance & Investment

From Burn Rate to Runway: Financial Metrics That Define Startup Success

Launching a startup is a thrilling journey fueled by passion, innovation, and a vision for the future. Yet, amidst the excitement of building something new, one of the most critical responsibilities of any founder is understanding and managing the financial health of their venture. While strategic planning and product development

2 years ago

Bangladesh Fintech Forum

HOW BANGLADESH IS LEADING THE CHARGE IN SUSTAINABLE FINANCE FOR A GREENER FUTURE

Following the global financial crisis of 2009, there was a rising realisation that the financial sector needed to remain grounded and go beyond short-termism. It must be stable, resilient, and sustainable in the long run. It must also facilitate a country’s transition to a low-carbon green economy in the face

2 years ago

Branding Insight

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly spent navigating the Bangladesh market and understanding its unique consumer segment and working with many industrialists in the country and

2 years ago

AI

IS AI THE END OF CODING AS WE KNOW IT? EXPLORING THE FUTURE OF SOFTWARE DEVELOPMENT

Nvidia CEO Jensen Huang recently made a stir by declaring that children do not need to learn to code since AI would do it for them. “Over the last 10-15 years, almost everyone who sits on a stage like this would tell you that it is critical that your children

2 years ago

Digital Marketing

Digital Audio Advertising: The New Era of Creativity and Empathy

Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but something relevant to your current needs—maybe a new brand of running shoes that fits perfectly with your weekend jogging routine.

2 years ago

Around The World

The Asian Tourism Boom: Regional Impact

Asia has become a formidable force in shaping global tourism, dramatically altering the international travel landscape. In recent years, a surge in tourism across the continent has transformed regional economies, cultures, and infrastructures. This unprecedented boom, driven by a rise in outbound and inbound travel, is prompting countries worldwide to

2 years ago

AI

How AI Can Be a Useful Tool For B2B Marketers

Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses rather than individuals. AI helps by providing insights that allow marketers to understand their audience better, automate tasks, and create

2 years ago

Entrepreneurs

The HS Code Conundrum: The Language of Global Trade and the Barriers Faced by Local Enterprises

In a world governed by numerous languages and vibrant cultures, HS codes serve as a unified language that legally and logically links worldwide trade. It is implemented by 200 nations, accounting for nearly 98% of global trade. Harmonised System (HS) codes identify items exported or imported across international borders. Different

2 years ago

Industry Experts

Mastering PR Reputation Management in the Digital Age

Today, keeping a positive public image is more important than ever. Public Relations (PR) Reputation Management helps shape and protect our organisation’s image. This involves monitoring, protecting, and improving our reputation through strategic communication, media relations, crisis management, and managing our online presence. The key parts of PR Reputation Management

2 years ago

Branding Insight

Disruptive Marketing: A great tool, only in the right hands!

Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people are trying to avoid experiencing advertisements deliberately. Unofficially, an average person experiences 10,000 ads in a single day. That’s why

2 years ago

AI

AI-Powered Fusion Control: The Path to Sustainable Energy Takes a Leap Forward

It’s nice to hear some good that AI does once in a while. Fusion occurs when two atoms, often light atoms such as hydrogen, combine to produce one heavier atom, releasing an enormous amount of energy in the process. The process powers the Sun, which in turn supports life on

2 years ago

Marketing

The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising budgets, highlights a critical issue that B2B CMOs must address to ensure organisational success. Imagine a company meeting where the

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Performance Branding: The Future of Integrated Marketing

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

Olympian Mindsets: Key Business Lessons from the 2024 Paris Games

From Burn Rate to Runway: Financial Metrics That Define Startup Success

HOW BANGLADESH IS LEADING THE CHARGE IN SUSTAINABLE FINANCE FOR A GREENER FUTURE

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

IS AI THE END OF CODING AS WE KNOW IT? EXPLORING THE FUTURE OF SOFTWARE DEVELOPMENT

Digital Audio Advertising: The New Era of Creativity and Empathy

The Asian Tourism Boom: Regional Impact

How AI Can Be a Useful Tool For B2B Marketers

The HS Code Conundrum: The Language of Global Trade and the Barriers Faced by Local Enterprises

Mastering PR Reputation Management in the Digital Age

Disruptive Marketing: A great tool, only in the right hands!

AI-Powered Fusion Control: The Path to Sustainable Energy Takes a Leap Forward

The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

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