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TRENDS

TRENDS & TANGENTS

  A Brand Knowledge Pill a day, keeps the unhealthy symptoms away.  The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 11Pill 1 (Morning) The Asian Leader There is an ongoing debate about why Asian American students outpace the other ethnic groups in academic
Women
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Inspiring Women of All Time

From feminism to fashion, women in a world of challenging conventions made a contribution to creating new opportunities for their contemporaries and the following genres. Women have been defying all obstacles in fields of science, politics, aviation, and so much more. Moreover, women never surrender to challenging circumstances. They analyze,
Women

Where Women Can Shine

Unilever Bangladesh Limited (UBL), the personal care company, has been providing the women of Bangladesh great products which helps them feel good, look good and get more out of life. From Lux to Dove, from Rexona to Vim all Unilever brands are built keeping in mind how it will make
Branding

The New Age of Branding

Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to “Nose” The hottest development in marketing over the last few years has been neuro-marketing as well as sensory branding, where a brand appeals to all five senses instead of just one (eye) which all brands used to
internet

The Spread of Online Culture

The Internet Timeline The internet has brought the whole world together. Breaking down all the cultural barriers, it has blended all cultures into a new one – the Online Culture or Cyber-culture. Only on the internet can you be constantly switching between the latest political news and sites like www
business books
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20 Most Influential Business Management Books

The Reading Fervour Exploring the 20 Most Influential Managerial Books of All Time If we encounter a man of rare intellect we should ask him what books he read. – Ralph Waldo Emerson As February unfolds, the passion for books and reading is reignited even among the busiest soul in
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Green Business

Ensuring Sustainability by Shifting Environmental Concerns from CSR to Core Corporate Value In its 7th annual State of Green Business report, 2014, GreenBiz Group Inc. highlights the various environmental impacts of the emerging green economy and discusses the possible roles playable by businesses towards mitigation of such issues. Through its
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