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Magnito Digital: Road to being Digital Agency of the Year 2015

In 2013, 3G was launched for the first time in Bangladesh. The following year marked the advent of affordable Android-based smartphones entering the Bangladeshi market through various Chinese and newly launched local brands. Incidentally, the cost of internet bandwidth also went down during this period. With all the telecom operators
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Prothom Alo – More Than Just a Newspaper

Prothom Alo is the largest and most popular newspaper of Bangladesh based on circulation and readership. Recently the daily has completed a long journey of 17 years thanking its 5.5 million readers in 210 countries and territories all across the world. This feature tries to capture the highlights of Prothom

The Branding Strategies of OTOBI

“OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited.” He started this organization with the urge to create products that none other could do. From humble beginnings in 1975 in

Aarong – Bridging Fashion with Craftsmanship

Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few scattered retailers in Dhaka, resulting in month long gaps between supply and payment. Aarong was then started to pay the

Asix – Crafting Nature with Creativity

Let’s play a word game pairing up two words. If one word is said, the other one would automatically come at the top of our minds. Here it goes: Cloud – rain, igloo – ice-cream, jute –sacks! Or sacks – jute! Even though jute is called the golden fiber of
fountain of youth

The Quest for the Fountain of Youth

Renowned brand marketer Shahriar Amin looks at why brands are trying to become youthful He is the king of the shallow male ego, the ultimate in male fantasy with fast cars, fast gizmos and fast women. But when you add a multi-million dollar movie, book and merchandizing franchise to it –

Mobile Mania – A Look into the Frenzied Market

Mobile telephony, among others, has a tremendous future in Dhaka – the most populated city in the world that is still growing at an unprecedented rate, as are its middle class. Although there are 67.2 million unique cellular subscribers as of Dec. 2015 estimates, 90.8 million still remain unconnected through
gtv

GTV-Redefining Future through Brand Revamp

While Bangladesh TV industry is going through the trauma of loosing appeal due to lack of quality content and overcluttered advertising tendency, GTV emerged as an usher of new inspiration for the industry through their recent brand relaunch. For a tender brand, taking such an initiative is more than a
Sports

Sports & Leadership

A Brand Knowledge Pill a day, keeps the unhealthy symptoms away.  The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 13 Pill 1 (Morning) Why Jose Mourinho never wanted to be the “People’s Champion” Winning by playing beautifully is often the Holy Grail of
Lions
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Lions Edit Competition Bangladesh 2015

Inspiring innovation and creativity in marketing communication, Bangladesh Brand Forum (BBF) and The Daily Star in association with Cannes Lions organized Lions Edit Competition Bangladesh 2015 on June 12, 2015 at the Daily Star Centre. The endeavor was supported by Roaring Lions as the strategic partner. The Lion Edit Competition
team unilever

Team Bangladesh Roars at Unilever’s Global Competition

On the 19th of March 2015, The Tigers roared in London. Team Bangladesh, representing Unilever Bangladesh Limited, lifted the first runners-up crest at the Unilever Future Leader’s League 2015, beating more than 300,000 students from around the world. They beat teams from Canada, Sri Lanka, Germany, Russia, Philippines, Singapore, and
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