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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used

Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used

Women Can. Women Will.

Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method in portraying the products in front of their target audience; in a way that can be relatable and can provoke

BANGLADESH AT SPIKES ASIA 2017

BY ARAF NOOR Spikes Asia, an annual festival that brings together the creative communications industry under one platform in order to network and exchange ideas. This year, once again, champions of Bangladesh YouthFest 2017 were leveraged by Bangladesh Brand Forum (BBF) to participate in Spikes Asia. Bangladesh YouthFest is an

DREAMS IN A NOTEBOOK

Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for ages, Bashundhara Exercise Book has surely picked up the pace with its newly launched social media campaign. Ever since the

Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior to returning to India in 2011, he headed marketing for

5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in digital media. Internet usage has picked up, but internet transactions

Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming to enter the lucrative arena of Islamic fashion. Raised in
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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul, South Korea. The mega festival of innovative and responsible marketing

Destination Bangladesh

Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh does have short comings not being a tick-the-sights-off-the-list type of country. So you need to

The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years back, I remember questioning myself “why does no one focus
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