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V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily on retail analytics, V-Count works with some of the largest

LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION

Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis shoes and later expanded into basketball, volleyball, athletics, and football. The company also started manufacturing sports clothing. The shoes won

DBL CERAMICS – A NEW DEFINITION OF VERSATILITY

Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation or remodeling, has led to the boom of local tiles industry over the period. besides the local investors, some foreign

MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided to bring its expertise in footwear into developing a homegrown

WHAT IS AN IDEAL FRANCHISE MODEL?

Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up a business is more than just to have something to keep one busy, but also to make it a success.

RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail industry. Organized retail, greater value, and more immersive experience is

FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and come up with something of their own. And thus in

CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE

Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish on multi-cuisine food locations and make a memoir of experiences since its establishment. While Murtoza Zaman, the CEO of Unimart

BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail industry. Around 350 professionals across the country attended the event

EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex compiles the information for publishers, media agencies and marketers to

HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING

By Nafisa Nawal Khan It cannot be denied that today’s audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of the best ways to capture attention, culture engagement, entertain and inform audiences around the world. Almost everything is being converted

A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes, namely, Chloe Kim, the snowboarder who became the first female

SMALL BUSINESS AND INTEGRATION OF MARKETING MIX

As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix that revolves around the 4 Ps – product, price, promotion and place, are the elements that helps marketing strategist to

FOR CONTENT MARKETERS

By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to attain profitable consumer behavior and to give the audience the necessary information they need. Brands are immensely influenced by content
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