THE SOCIAL PATH TO PURCHASE
The evolving path to purchase in Bangladesh and around the world
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
WHAT HAPPENS IN YOUR IPHONE, STAYS IN YOUR IPHONE
The impact on the advertising industry due to Apple's ad restriction policy
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as a platform easier and safer. In the digital world, advertisers need to be conscious of the safety of their brand,
WHAT WAS 2020 FOR THE BANGLADESH RETAIL INDUSTRY
The pandemic had been a unique challenge and an opportunity for the retail sector
Why TOM Awareness is NOT Absolutely Pointless Measure
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about marketing and a big fan of brand marketing theories, I continuously read and update my knowledge in this domain. Whatever
Technology Innovations to Future-Proof your Business from Centric Software
Bangladesh, a country of 170 million people and 49 years old was the top 10 countries with a robustly growing economy in the world, before COVID 19. The economy was growing close to 7% per annum over the past decade up until COVID 19 according to the International Monetary Fund
Social Media: How will they balance their business models and respond to ‘The Social Dilemma’?
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Netflix released ‘The Social Dilemma’, a film in September 2020. This film critically unveiled a wide range of aftermaths that social media is
Have you ever thought that shopping will happen through video?
You can now see video reviews of thousands of products in ‘ajker deal’ app. Also you will get to know the details and features of each product and ordering products is also very easy. If you like a product by seeing the videos, you can order it right away by
Festival, music and cool scenery: a car-free adventure
I think that you should be able to select more than one reason for rating.
Top 10 night creams will help your skin to relax and look bright
Success needs hard work. Don’t listen to these ‘get rich quick’ schemes.
Open Banking, Digital Lending, Challenger Bank, Unified Payment: Are We Ready?
COVID-19 is accelerating demands for online banking technologies and cost-cutting efficiencies. It is even changing consumers’ behavior, pushing them to consider new tools and technologies. A March 2020 survey by Lightico found that 82% of customers were concerned about visiting their branch in person and that 63% of those polled
Turning Agony Into Strength: Nagad’s Success Amid Crisis
While the pandemic has drifted the economy into the great unprecedented depression, it has been the need of the moment for the entire corporate fraternity to rethink and revise the way it has been operating. As a response to this, Nagad brought an overall immediate change and recovered the sudden
REDEFINING THE BUSINESS MODEL
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this is no routine economic downturn. Central modifications in consumer behavior, supply chains, and avenues to market are unveiling vulnerabilities of
RETAIL: RESET & RESHAPED BY PANDEMIC
As most of the countries of the world come under quarantine and consumers around the world start to avoid human contact, retailers are struggling to adapt. The global response and the ever-changing situation of the COVID-19 will have a significant impact on the retail business. Retailers and brands face a
BBF TALK: HOW CORONAVIRUS PANDEMIC IS IMPACTING THE RETAIL INDUSTRY
The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to retort. The unprecedented pandemic has generated stress in capital markets and frozen labor participation. This makes it clear that, as