Retail Archives | BBF Digital
Skip links
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Twitter Facebook-square
Subscribe
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Linkedin Facebook-square

Cognitive Dissonance in Consumer Buying Behaviour

The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot make a decision for their internalised norms and beliefs. There may be cultural or social barriers or even personal contradictions.

RETAIL: RESET & RESHAPED BY PANDEMIC

As most of the countries of the world come under quarantine and consumers around the world start to avoid human contact, retailers are struggling to adapt. The global response and the ever-changing situation of the COVID-19 will have a significant impact on the retail business. Retailers and brands face a

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using siloed executions of digital and physical channels. In reality, digital

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since the early days, when Elite Paint was modest in stature,

V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily on retail analytics, V-Count works with some of the largest

LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION

Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis shoes and later expanded into basketball, volleyball, athletics, and football. The company also started manufacturing sports clothing. The shoes won
This website uses cookies to improve your web experience.
error: Content is protected !!
Explore
Drag