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Victory Day 2023- Popular Creative Communication from Brands

Presenting a compilation showcasing the nation’s finest creative communications from the country’s reputed brands in honor of celebrating Bangladesh’s 52nd year of victory, through integrating socio-cultural sentiments with brand salience.   Premier Cement Shah Cement Fresh Packaged Drinking Water Pepsi Seven Up Cocacola Teer Pusti Fresh Chinigura Aromatic Rice Speed

EARLY PLANNING A KEY TO SUCCESS

Figuratively speaking, when you think about doing something, well, “you just made a plan.” But in a more formal perspective, planning is an actual process. Success doesn’t happen by chance. Even if you achieve something with little effort and close to no planning, it’s almost impossible to sustain success in

IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did not have the energy to go out. Work-Life balance has
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LYFT’S RACE TO WALL STREET

By Farhat Chowdhury Zishan No matter where we are on earth, we all have the slightest notions of the mighty tech boys in Silicon Valley, their conquest in creating the perfectly molded tech-bubble and all the life-altering, paradigm shifting startups that have been surrounding us for the last decade. Uber,
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BRANDS THAT LEARNED FROM CULTURAL DISASTERS

Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain standards for their teams. While these standards may not be carved out as ‘must be’ in stones, they sure do come in handy in defining organizational culture. It is the
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A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM

By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities for marketers have increased several folds and so have the threats. As of this moment, it is not just enough for marketers to inform people about their products, but they
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DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES

By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it. But in reality, there is more than what meets the eye. POWER OF DISTRIBUTORS Distributors have much control over a large part of customer outlook on a brand. They play
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REINVENTING REAL ESTATE

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities. Clearly, cities today are no longer mere aggregations of buildings and people. Moving

REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than you need. This will make you agitated and prone to

WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018

How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the next thing you did was putting up a status or tweet without second a thought. Even though, the tournament unfolded

TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off as having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who liked the Facebook status you uploaded mere minutes ago, and

WORLD CUP AND BRANDS

Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don’t we all become huge football fans during World Cup season? Fans from every corner of the world gather to witness
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