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Branding

The New Age of Branding

Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to “Nose” The hottest development in marketing over the last few years has been neuro-marketing as well as sensory branding, where a brand appeals to all five senses instead of just one (eye) which all brands used to
mobile marketing

Growing Importance of Marketing on the Go

Ever since Apple’s revolutionary introduction of personal computing in the early 1980s’, there has been an exponentially growing influence of technology in the lives of mainstream consumers. It has been exactly three decades since the launch of the first Macintosh in 1984, and it was the first ever computer device
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