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INNOVATION IN ADVERTISING

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased our efficiency and decreased our patience. In a time when solution to every problem can be googled and the world

MOVING THE DIGITAL MARKETING GAME AHEAD

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the digital marketing space. The discussion included both clients and digital marketing agencies with the goal of collaborating for the betterment

PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik After decades spent in the era of internet, millions of businesses are being operated solely on the internet. They are registering their business, setting up their website, hiring an e-commerce accountant like Numbersmith, improving their SEO, and potentially profitting millions from it. However, while there are millions

BBF Digitalk on Smart Data Usage for Marketing Campaigns

Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with Eskimi, the session is a part of BBF Digitalk series which provides exclusive digital insights. The session will be conducted

EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second largest manufacturer of garments in the world is an accolade that we wear proudly, and the industry has been of

Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format/s to convey the desired

Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16 crore populations are below the age of 35 years, the

Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant & engaging social media. However he struggles to convince his management

G&R Serves 1 Billion Ads per Month

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion kids made a human tower, they would stand up past the moon. If you sat down to count from one

Digital Marketing and Talent Management

Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color=”88C200″ icon=”fa-book” style=”1″] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing much crucial role when it comes to introducing and engaging consumers with a company’s brands. According to E-marketers digital spending

Huawei Presents Digital Marketing Summit 2016 Held

The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme “Demystifying Digital Marketing”. The day-long summit was conducted with five keynote sessions from globally recognized digital marketing experts, two case study presentations, one interactive panel discussion, four break-out sessions and digital

Marketing Opportunities in Digital Media

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken to reach out consumers in digital media can be termed as ‘marketing through digital media’. There are two different forms

How New Web Design Trends are Changing the Game

by Tashfeen Mustafa Choudhury Trends are one of the most common and important part of any industry till date. In many ways, trends are what drives a business, pushes it to innovate and change accordingly, helping a business grow. Similarly, the Web Design and development industry is seeing trends in
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