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The A.B.C.D.E. for a Digital Marketer

by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest growing media in Bangladesh. This growth is not only in-terms of expenditure but also in-terms of reach. Digital marketing can

Unleashing the Potentials of Mobile Advertising

by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable rate. According to recent data from Bangladesh Telecommunication Regulatory Commission (BTRC), the number of internet users almost doubled in the

Telcos on Digital

by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In an industry like telecommunication, cut throat competition is present among the top players in all aspect of their operations. In

Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems

Highlights: Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems. Major Healthcare Systems, including Sutter Health, Dignity Health, CHI and TriHealth, to Scale Augmedix EHR Charting Service Across Their Organizations with a Mission to Rehumanize the Doctor-Patient Relationship Augmedix, Inc., the parent company of Augmedix

App Marketing: Landscape, Trends, Marketing Frameworks By Carrie Chen

Carrie Chen is part of Telenor Digital’s Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor’s app products and in various external digital channels. Prior to joining Telenor Digital, Carrie was responsible for leading digital marketing operations of Indonesia’s biggest

The Future of Content & Service Landscape

OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. Coupled

Brand Activation with Interactive Tech

Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. Coupled with exciting
Digital Marketing Workshop by BBF @BBFBangladesh

Digital Marketing Workshop

Bangladesh Brand Forum is delighted to organize a day long Workshop on “Digital Marketing” on 23rd January 2016 (Saturday). The workshop will be  conducted by Ovick Alam at Bangladesh Brand Forum, House # 314, Road # 21, New DOHS, Mohakhali, Dhaka-1206. The workshop will commence at 10:00 am and will
YakSee

YakSee: A Bangladeshi’s Attempt to Take-on Silicon Valley

When Leilah Talukdar and her US National Synchronized Swimming team went to Lima, Peru to compete in the 2011 Pan American Championship, her father Shah Talukder had to stay behind. Not being able to see his 11 years old daughter earning prestige representing the US in sports, drove him mad. Shah,
mobile marketing

Growing Importance of Marketing on the Go

Ever since Apple’s revolutionary introduction of personal computing in the early 1980s’, there has been an exponentially growing influence of technology in the lives of mainstream consumers. It has been exactly three decades since the launch of the first Macintosh in 1984, and it was the first ever computer device
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