Marketing Archives

2 years ago

AI

From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students, has already demonstrated its hold over contemporary topics, viral content, and engagement across channels in the post-July Revolution in Bangladesh.

2 years ago

Brand Buzz

WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS

Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power of aesthetic empathy, a hidden element that distinguishes certain businesses from others. When we talk about aesthetics, we are referring

2 years ago

Marketing

Intent‑Based Marketing: The Future of Customer Acquisition

Intent-based marketing uses the behaviour of a person online to craft personalised messages that capture probable buyers who most likely will purchase from them. Customer intent can be found by examining each factor of the consumers, like how many seconds or minutes they spent on a certain webpage, the next

2 years ago

Around The World

When Profit Breeds Epidemics

E. Cuyler Hammond and Daniel Horn, two scientists working for the American Cancer Society, published one of the first studies conclusively linking cigarette smoking to lung cancer seventy years ago, adding to a growing scientific consensus that cigarettes were to blame for the disease’s global spread. This may have been

2 years ago

Branding Insight

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

2 years ago

Digital Marketing

Digital Audio Advertising: The New Era of Creativity and Empathy

Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but something relevant to your current needs—maybe a new brand of running shoes that fits perfectly with your weekend jogging routine.

2 years ago

AI

How AI Can Be a Useful Tool For B2B Marketers

Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses rather than individuals. AI helps by providing insights that allow marketers to understand their audience better, automate tasks, and create

2 years ago

Branding Insight

Disruptive Marketing: A great tool, only in the right hands!

Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people are trying to avoid experiencing advertisements deliberately. Unofficially, an average person experiences 10,000 ads in a single day. That’s why

2 years ago

Artificial Intelligence

The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The importance of stressing the longer-term trajectory and building future value through present-day emotional connectivity were threads that cropped up again

2 years ago

Marketing

How to Build a Powerful Brand Identity Rooted in Local Culture?

In Dhaka, the vibrant colours of rickshaws and the scent of street food are everywhere. Many local brands use these everyday scenes in their logos and designs. A tea shop might display a steaming cup next to a rickshaw, while a clothing store may feature patterns inspired by traditional Bangladeshi

2 years ago

Marketing

The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising budgets, highlights a critical issue that B2B CMOs must address to ensure organisational success. Imagine a company meeting where the

2 years ago

Branding Insight

The Power and Perils of Movement Marketing: Connecting Brands with Social Causes

Branding is the last thing that comes to mind when the world is falling apart, gradually. But unbeknownst to mankind, branding, in times when social movements are reshaping the ways of the world, is playing in the background at all times. In this age of social media, branding doesn’t simply

2 years ago

Branding Insight

Brand Boycott: From Controversies to Coping Strategies Lessons from the Front-lines of Corporate Accountability

These days, the term “boycott” is being applied to various issues and situations. But what about brand boycotts? I think the ever-changing world of consumer activism and corporate accountability has given birth to brand boycotts as strong tools to hold companies accountable for their actions. Lately, Bangladesh has also been

2 years ago

Branding Insight

Nike’s Triumph – Securing German Football Deal Sparks Branding Battle

Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the biggest sporting events in the world. Instilling themselves emotionally into people, Adidas and Nike go beyond mere names; they create

3 years ago

Artificial Intelligence

Synthetic data: A Game Changer in Modern Advertising

If we were to say that the following years are the years Bangladesh Cricket Team have won the ICC ODI Cricket World Cup: 1987, 1999, 2003, 2007, 2015, 2023. Would you believe us? No, right? Because we all know, Bangladesh Cricket Team have never won any of the ODI Cricket

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From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS

Intent‑Based Marketing: The Future of Customer Acquisition

When Profit Breeds Epidemics

Performance Branding: The Future of Integrated Marketing

Digital Audio Advertising: The New Era of Creativity and Empathy

How AI Can Be a Useful Tool For B2B Marketers

Disruptive Marketing: A great tool, only in the right hands!

The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

How to Build a Powerful Brand Identity Rooted in Local Culture?

The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels

The Power and Perils of Movement Marketing: Connecting Brands with Social Causes

Brand Boycott: From Controversies to Coping Strategies Lessons from the Front-lines of Corporate Accountability

Nike’s Triumph – Securing German Football Deal Sparks Branding Battle

Synthetic data: A Game Changer in Modern Advertising

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