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The Modern Marketing Maze

A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name a few – have now become highly competitive stages to grab user and marketer attention. According to Datareportal, at an

The Modern Marketing Maze

A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name a few – have now become highly competitive stages to grab user and marketer attention. According to Datareportal, at an

The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and becomes more tangibly desirable and relatable. Prominent businesses have effectively demonstrated their identity through personalisation as technological breakthroughs, particularly machine

Prime and the beauty of scarcity marketing

“Excellent things are rare.” – Plato In his 1932 Essay on the Nature and Significance of Economic Science, British economist Lionel Robbins defined the discipline in terms of scarcity: “Economics is the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.” In

Creativity in the Age of Disruption

Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at InterContinental Dhaka on September 9 (Saturday), 2023. The day-long summit brought together local and global industry professionals and thought leaders

Marketing Strategy When There Are Budget Constraints

With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked by severe financial restrictions. Chief Marketing Officers (CMOs) were driven by this to reevaluate their strategy and carefully manage resources

Nostalgia and The Magic of Hayao Miyazaki

Imagine, one fine day or quite late at night, you suddenly find yourself rummaging through your old photographs, wanting to reminisce. Then there are days when you come across a dusty box in some corner of your house that catches you off guard but seems faintly familiar. Whether on purpose

Hi, Barbie!

‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than an adventure. Off to a record-breaking start, Barbie has been stellar during the season, both in its on-screen production and

Buying in Your Feed: Understanding the Success of Social Commerce

The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No longer confined to brick-and-mortar stores or traditional online marketplaces, consumers now find themselves in an era where shopping is seamlessly

The Holy Grail of Advertising Ethics

When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is here for the long run because building trust among customers is the only way to establish a long-term business. Ethics

The Power of Podcasting to Build Your Brand

Nabid, an aspiring comedian, launched his own podcast called “The Monday Morning Hilarity” after being inspired by Bill Burr’s comedic brilliance. Nabid entertained his audience with hilarious anecdotes, sharp commentary, and comedic rants, drawing inspiration from Bill Burr’s witty and irreverent style. The podcast quickly grew in popularity, attracting a

The rise of experiential marketing

Do you remember the ‘Ice Bucket Challenge’? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring awareness to Amyotrophic Lateral Sclerosis (ALS), people who accepted the challenge poured a container of ice-cold water over themselves or
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