Opinion Archives

11 years ago

Analysis

Power of Design: Making Intent into Reality

By Bharat Pratap Singh, Creative Director, Beximco Textiles Ltd. Design management is widely acknowledged as very important in optimizing the contribution of function of design in organizations, especially where survival in fast & turbulent industries such as fashion retail depends upon design for – Differentiation – Value engineering – Agile

11 years ago

Analysis

Bangladesh – The Next Global ICT Destination

By Shameem Ahsan, President, BASIS & CEO, Akhoni.com “Recognized as one of the Next Eleven (N-11) – a list of eleven countries having strong potential for becoming the world’s largest economies along with BRICs (Brazil, Russia, India and China), with highly promising outlooks for investment and future growth – Goldman Sachs”.

11 years ago

Analysis

Apparel industry in Bangladesh: What does the future hold for us?

New statistics released by the World Trade Organization (WTO) have shown how much manufacturing has grown in recent years. More and more businesses are looking at a guide or other resources to help find a trustworthy factory that can manufacture their products. So, what do these statistics mean for Bangladesh?

11 years ago

Analysis

Death of the Creative Genius

by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry have in delivering success. Then again, some argue, an individual’s genius must be the key, that there is no special

11 years ago

Analysis

“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it’s necessary to identify some of the keys to successful brand management in difficult times, and how one can keep their brands in good

11 years ago

Review

The Art of Entertainment On-Demand

Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was unthinkable even a decade ago. But nowadays it is unthinkable to live any other way. Advancement in technology has become

12 years ago

Analysis

The Flaw of Averages & Behavioral Finance

A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial hubs of the world, the fiasco of subprime mortgage loans, the bankruptcy of American International Group and other big corporates,

12 years ago

Analysis

To Advertise or Not to Advertise on Radio in 2015

Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence, was announced on radio. Crores tuned into Bangladesh Betar back in 1997 to listen to the commentary of a certain

12 years ago

Analysis

Brand New Year! Predicting Changes in Consumer Behaviors

It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it to fore-tell the future and make their predictions. I don’t have any such intentions, but I thought that this is

12 years ago

Analysis

Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Sir Alexander Chapman “Alex” Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English league titles, two European Cups, five FA cups, four League cups along with the FIFA Club World Cup. Ferguson had

12 years ago

Analysis

Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands” at the ULAB Auditorium. Chris Riley, one of the world’s leading strategic thinkers on brand and communications, was the forum’s main speaker. Chris has worked as a strategist

12 years ago

Opinion

Brand Breakout – How Emerging Market Brands Will Go Global

Anyone with more than a passing interest in how global brands develop should take note. Financial Times June 19, 2013 Last month the Best Brand Awards 2013, held by Bangladesh Brand Forum in collaboration with Millward Brown Bangladesh, unveiled Prof. Nirmalya Kumar’s new book, Brand Breakout, which focuses on emerging

12 years ago

Opinion

World Economic Forum, Davos 2014

Long-term Perspective for Socioeconomic Development Every country wants to be powerful because a country’s interest is nothing but the cumulative self-interest of its people and, as we all know, people are selfish. The only statistic that can truly determine a country’s power is its economic climate, in fact, a country’s

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Marketing

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In the news

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Power of Design: Making Intent into Reality

Bangladesh – The Next Global ICT Destination

Apparel industry in Bangladesh: What does the future hold for us?

Death of the Creative Genius

“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

The Art of Entertainment On-Demand

The Flaw of Averages & Behavioral Finance

To Advertise or Not to Advertise on Radio in 2015

Brand New Year! Predicting Changes in Consumer Behaviors

Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

Brand Breakout – How Emerging Market Brands Will Go Global

World Economic Forum, Davos 2014

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