Podcast Archives | BBF Digital
Skip links
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Twitter Facebook-square
Subscribe
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Linkedin Facebook-square

TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it,” audio

COMMUNICATION IN THE TIME OF CORONA

The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in Sip Trunk providers and using other technology to help employees that are working from home communicate efficiently. They are also

RETHINKING CUSTOMERS WITH MICRO-MOMENTS

With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What is the size of Jupiter? You google it. Hungry? Your search for nearby restaurants. Want to fix that screen glitch?

BRAND SURVIVAL

Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or are attracted to. But have we ever considered how hard it is for these brands to sustain in the market

MONEY LAUNDERING

International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google to share, search, and take action. This has led to an influx of brands placing themselves in front of those
Tags

DESIGNING A CALL-TO-ACTION CAMPAIGN

If you are finding that your leads and prospects aren’t taking the next step in your sales process, whether that’s buying or simply requesting more information, the problem could be a faulty or non-existent call to action. A Call to Action (CTA) is a statement used in business as part
Tags

A PRODUCTIVE APPROACH TO QUARANTINE

Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self. Contemplate how to make this world a better place. This is a very delicate time for the world as the

A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry is trying to adapt to the changing customer mindset. What
Tags

DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You use the digital signage system to make your way around the store and find exactly what you’re looking for. You finally find the shop you want. You pick the dress that you like and

PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now able to deliver tailored shopping experiences to drive engagement and

HOW INSTAGRAM IS TRANSFORMING SHOPPING

On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on that app for a year. They had beta-tested their app with some friends and the user responses were satisfactory. Systrom

V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily on retail analytics, V-Count works with some of the largest

THE HUMAN ELEMENT IN AUTOMATION

The fourth industrial revolution brought in concepts such as automation and artificial intelligence (AI) that have the potential to revolutionize the way businesses operate. Organizations around the world are already reaping the benefits of these changes. But this also comes with a foreboding that clouds our minds – isn’t automation

CAN WE TEACH INNOVATION?

Innovation is the thought process that allows us to come up with fresh solutions to regular problems. If we think about our day to day life, we do not innovate things quite often compared to the times we replicate existing solutions. Whereas certain contexts demand to possess a suite of
This website uses cookies to improve your web experience.
error: Content is protected !!
Explore
Drag