Brand Archives

March 2, 2025

Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints

Brand

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

BBF Digital

November 7, 2024

In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever

Brand

What’s Your Brand Strategy: Distinctiveness or Differentiation?

BBF Digital

September 22, 2024

I wrote this piece while preparing for a brand strategy planning session for a growing consumer product brand. From what

Brand

CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE

BBF Digital

February 17, 2020

Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one

Advertising

Interactive Experience: The Future of Brand Activation in Bangladesh

BBF Digital

June 11, 2016

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand.

Bangladesh

Embracing Womanhood for Brand Activation

BBF Digital

March 8, 2016

Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in

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Why has Every Brand Advertisement Started to look the Same!

BBF Digital

January 28, 2016

Mr Partha Sinha is the Director and the Chief Strategy Officer at Publicis South Asia. He is a marketing and

Brand

Muralidhar on Brand Building & Market Research

BBF Digital

January 3, 2016

Muralidhar Salvateeswaran is a management professional with close to 18 years of experience in the Market Research and MR Off

Asian

Asian Brand Strategy (part 3)

BBF Digital

November 20, 2015

Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin

Asian

Asian Brand Strategy (part 2)

BBF Digital

November 16, 2015

Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management

Brand

Evolution of Brand Management – A Global Perspective

BBF Digital

November 3, 2015

Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge.

Brand

“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

BBF Digital

October 8, 2015

by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in

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