BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED
Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a
PERSONALIZATION: DRIVING MARKETING SUCCESS
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new
HOW INSTAGRAM IS TRANSFORMING SHOPPING
On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford
V-COUNT: REDEFINING VISITOR ANALYTICS
Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before.
THE HUMAN ELEMENT IN AUTOMATION
The fourth industrial revolution brought in concepts such as automation and artificial intelligence (AI) that have the potential to revolutionize the way businesses operate. Organizations
CAN WE TEACH INNOVATION?
Innovation is the thought process that allows us to come up with fresh solutions to regular problems. If we think about our day to day