Hacking a TikTok challenge "Passed the brush" declared winner in Vertifilms 2020

TikTok’s “Pass the brush” challenge has some of the best beauty transformations you will see. It’s also the premise behind the hilarious vertical movie directed by Leif Gantvoort from the USA. Hacking a popular trend and giving it an unexpected twist. When a makeup brush mysteriously falls into one man’s lap, he is challenged to find meaning in what it is and who he is. Festival of vertical films VERTIFILMS PRAGUE 2020 announced “Passed the brush” is the winner of the TALL IDEA AWARD 2020.

“The decision of Jury was unanimous. Director Leif Gantvoort was very creative by using the vertical format and established visual style that was immediately copied on social networks. The Jury also announced four Honourable mentions and three Special mentions, in which awarded outstanding vertical films, which brought some outstanding value to its story.” says Founder and Director of VERTIFILMS PRAGUE Kristof Safer. The main award was presented by the Hana Třeštíková, the Prague City Councillor.

“More and more people are intrigued by the vertical formats in film making. I am excited and positively surprised by how people are consuming content this way. During the official awards ceremony, we received 20.000+ views, most of it on mobile phones. I believe this trend will continue to grow,” added Tay Guan Hin, Chief Creative Officer BBDO Singapore and vertical storyteller.

All films also entered public voting. The Audience Award, supported by Red Bull won film The first Single, director Gianlorenzo De Donno from Italy, which received 3,314 votes. Together people gave 13,321 votes to films.

Link to film: https://vimeo.com/472400424

The Festival presented more then 100 vertical films on www.vertifilms.com. Films are available for public until November 30, 2020.

Essential part of the festival is also the Pocket conference, in which influential keynote speakers shared their insights on vertical format. In this edition we welcomed amongst many others Adam Alshin and Paul Wysocan the global creative directors for Apple iPhone, who created The Stunt Double, directed by Oscar winning director Damien Chazelle. Walter Woodman from Canadian creative boutique shy kids presented their Emmy Nominated show The Content.

Link to conference

https://www.vertifilms.com/pocket-conference/

Following films have been awarded:

TALL IDEA PRAGUE

Passed the Brush – Director: Leif Gantvoort

https://vimeo.com/47240014

Honourable mention:

For concept idea and art direction

From skin’s chest

Directors: Rudolfo Auffinger, Keythe Tavares, Brazil

https://vimeo.com/472808161

For vertical cinematography and direction