Unilever Bangladesh Limited (UBL), the country’s leading Fast-Moving Consumer Goods (FMCG) company, is continuing its journey with actor and model Bidya Sinha Mim as the Brand Ambassador of Lux, a globally renowned brand of Unilever. Mim previously served as Lux’s Brand Ambassador from 2016 until 2022.
Nilushi Jayatileke, Personal Care Head Unilever Bangladesh Ltd (UBL) and Bidya Sinha Mim signed the ambassadorship contract on 19th October in an event at the corporate head office of UBL in Dhaka.
Nilushi Jayatileke, Personal Care Head Unilever Bangladesh Ltd (UBL), said, “It is a pleasure to have Mim, one of our very own Lux Superstars continuing with us.”
Bidya Sinha Mim said, “Lux is a Brand that is very close to my heart, especially because my journey in Media started with Lux Superstar!”
Bidya Sinha Mim is the winner of ‘The Lux Channel i Superstar 2007.’ She has received an award for best actress for her film “Amar Ache Jol,” a film directed by Humayun Ahmed. Following her crowning as the Lux Superstar, Mim has starred in a number of movies, dramas, and commercials, showcasing her amazing talent with each performance.
”About Unilever Bangladesh Limited
Unilever Bangladesh Limited (UBL) is the largest Fast Moving Consumer Goods Company with a heritage of 60 years, with more than 9 out of 10 households using one or more of its brands for their daily needs. With over 26 brands including Lux, Lifebuoy, Surf Excel, Closeup, Sunsilk, Ponds, Vaseline, Dove, and Pureit, the company is a part of the everyday life of millions of consumers across Bangladesh. UBL is a subsidiary of Unilever, one of the world’s leading suppliers of consumer-packaged goods in more than 190 countries. Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth while aiming to: – improve the health of the planet; – improve people’s health, confidence, and wellbeing; – and contribute to a fairer and more socially inclusive world. For more information about Unilever and our brands, please visit www.unilever.com.bd”
