The council meeting for the 2025-26 edition of Superbrands Bangladesh recognition was held virtually on December 14, 2024. The objective of Superbrands Bangladesh is to select brands that have been successful in Bangladesh by virtue of the strong links they have built with their customers. These brands are considered to have excelled in their particular fields and stand out from the average. The meeting was attended by the council members consisting the 11 distinguished professionals, leaders & academicians across diverse fields. These individuals represent a diverse array of expertise across industries, reflecting a shared commitment to recognizing exceptional branding in the country.
The council members for the 2025-26 session are: Prof. Mohammad Abdul Momen, Director, Pride Group; Dr. Muhammad Abdul Moyeen, Professor, Department of Organization Strategy and Leadership, University of Dhaka; Afroz Jalil, Impact Coach; Strategic Lead and Partner, Nammcon Consultancy Ltd.; Former Country Manager, Roche Bangladesh; Ashraf Bin Taj, Co-founder & Managing Director, IDC Bangladesh PLC.; Prof. A. K. Enamul Haque, Professor, Department of Economics & Dean, Faculty of Business & Economics, East West University; President, Marketing Society of Bangladesh (MSB); Prof. Imran Rahman, Vice Chancellor, University of Liberal Arts Bangladesh (ULAB); Professor Dr. Ireen Akhter, Director, IBA, Jahangirnagar University; M. Zulfiquar Husain, CEO & Lead Consultant, grow n excel; Naquib Khan, Country Head & Ambassador, UTS College (University of Technology Sydney); Shariful Islam, Managing Director, Superbrands Bangladesh; Syed Mohammad Kamal, Country Manager, Mastercard.
Superbrands is a globally recognized independent authority on branding, headquartered in the UK. It celebrates and promotes exceptional branding and has a presence in over 90 countries worldwide. Through its programs and publications, Superbrands pays tribute to the strongest brands in various markets by identifying those that demonstrate excellence, reliability, and distinction in their respective industries.
The Brand Council consists of highly respected and accomplished leaders across diverse fields. The council members bring their expertise and understanding of the local market to objectively evaluate the strength of participating brands. Their collective insight ensures that brands meeting the criteria of a “Superbrand” are identified and celebrated.
Council members are encouraged to use their expert judgment and local market knowledge to score the brands without undue deliberation. This streamlined yet thorough approach ensures consistency and objectivity in the final selection.
Since its inception, Superbrands has earned a reputation as a prestigious global branding platform that highlights outstanding businesses and their impact on consumers. In Bangladesh, the initiative continues this legacy, showcasing brands that build meaningful connections with customers and achieve a reputation of excellence.
The Superbrands Bangladesh initiative reflects a commitment to fostering excellence and recognizing the contributions of businesses that set benchmarks for quality, reliability, and innovation. The organization looks forward to honoring the brands that make a lasting impact on consumers and industries alike.
