With the theme “Demystifying Digital Marketing”, Bangladesh Brand Forum is initiating the third edition of Digital Marketing Summit on October 8th at Le Meridien Dhaka. The Summit will bring together leading and global industry professionals, decision-makers and thought leaders under one roof to exchange and share their experiences about all aspects of digital marketing. The keynote speakers are – Fergus O’Hare, Director of Facebook Creative Shop for APAC, Facebook; Md. Mehedi Reza, Product Operations Manager, Alibaba Group; Suresh Ramaswamy, Digital Lead, Grey Group Asia Pacific; and Hemant Mehta, Senior Vice President, Media & Retail Businesses, IMRB. The summit will also hold one panel discussion, three exclusive break-out sessions, and two case study presentations.
Alike every year, 5 students can attend the summit for free of cost by participating in a case competition. Find the case below and the instructions at the end of this page.
Bangladesh has always been a country esteemed for its warm people, earthy beauty and spontaneous welcome for its tourists. People of Bangladesh are well-known for their innate hospitality, hard work and resilience. The deeply rooted diversified cultural heritage of Bangladesh is reflected in its literature, music, culture and celebrations. The districts of this country may be differently potential in their own ways, but almost all of the districts in Bangladesh contribute to the country’s economy, culture and identity in their very own ways to sum it up as a developing country.
The market-based economy of Bangladesh is the 32nd largest in the world by purchasing power parity and is classified among the Next Eleven emerging market economies. According to the IMF, Bangladesh’s economy is the second fastest growing major economy of 2016, with a rate of 7.1%. Major economical sources of Bangladesh are agriculture, RMG, manufacturing industry, shipbuilding-shipbreaking and the finance sector. But the economy faces challenges of infrastructure bottlenecks, insufficient power and gas supplies, bureaucratic corruption, political instability, natural calamities and a lack of skilled workers.
Bangladesh boasts of her being at the crossroads of diversified cultures. Her archeological sites, magnificent mosques and monuments bear the testimony of her glorious past. UNESCO declared three World Heritage Sites in Bangladesh: Shaat Gombuj Mosque, Buddhist Vihara, and Mangrove Forest of Sunderbans. Also, Cox’s Bazaar is one of the most visited tourist destinations in Bangladesh. Chittagong, Bandarban, Sylhet are famous for their inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure, adventure and amusement. These are very famous destinations for the citizens of the country while looking for a change, though not major international tourist destinations.
Despite all these scopes, Bangladesh is lagging behind in terms of the expected rate of development in international tourism, economic, trade, gender empowerment and equality, poverty and malnutrition and many other aspects. Bangladesh has made significant progress across many of the MDGs, but there are challenges pending and others that have grown in significance. To utilize the enormous tourism potential, Bangladesh government has taken up the project to highlight the tourism of this country internationally, focusing on its distinguishable features to overcome the challenges and create a new scope for the growing economy of the country. This initiative looks forward to brand the cities and districts of Bangladesh in terms of her history, people, identity, infrastructure, economy, food, culture, celebrations, attractive locales, skills, social changes and other characteristics. This process will be involved in creating a unique name and image of Bangladesh in the international arena, not for the citizens only but for the netizens as well. As internet grabs an enormous horde of people compared to offline activities, the tourism industry of Bangladesh needs to be spread through the internet to familiarize netizens with the diversified culture, heritage and tourist destinations of Bangladesh.
Your task is to design a 1 year inbound campaign to develop the standing of Bangladesh in the international arena and increase opportunities in the tourism sector. Inbound marketing focuses on creating quality content that pulls people toward the company and product. By aligning the content that holds customers’ interest, inbound traffic is naturally attracted and can be then converted, closed and delighted over time. Your inbound branding campaign should include ideas for all the essential elements such as blogs, eBooks, newsletters, digital whitepapers, SEO, social media marketing for promoting this project online to brand Bangladesh in the international market of tourism successfully.
ONLY UNDERGRADUATE STUDENTS CAN PARTICIPATE IN THE COMPETITION
Submit your campaign idea on PowerPoint, within 10 slides to [email protected] by 4.00 PM, 5th October 2016, mentioning “Promoting Tourism through Inbound Marketing” in the subject.
Also share your full name, scanned copy of your student ID card, department, name of University/educational institution, and contact information for further process of winner selection.
Five best ideas will be selected by the Bangladesh Brand Forum authority and the result will be announced on 7th October. Decision of the Bangladesh Brand Forum authority in selecting the winners will be considered final.
Only the winners will be contacted and invited to attend the Digital Marketing Summit 2016. Stay tuned with the facebook event page of Digital Marketing Summit 2016 for the result.
