PERSONALIZATION: DRIVING MARKETING SUCCESS
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new
THE IMPACTS OF AI
Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University
V-COUNT: REDEFINING VISITOR ANALYTICS
Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before.
SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES
In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to
BBF Magazine | February 2020
In BBF February 2020 issue, we have the cover story on World Economic Forum’s Davos 2020 meeting for envisioning a better world, in which we
MERGING RETAIL WITH EXPERIENCE
Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as