
Rebranding of a thought leader
BGMEA has recently renewed its vision of the future with a brand new identity as part of its mandate to be aligned with MDG and

From Dysfunctional to Functional The Future of Dhaka as an Evolving Megacity
There are a few lively cities in the world like Dhaka. The hustle and bustle of everyday life do not let the city sleep. Dhaka

The Psychological End to Consumer Purchase Behaviour
Consumer Purchase Behavior is the actions and the decision by consumers prior to purchasing a product or service for consumption. It is the study of

What’s different in Creative Communication!
Most of us should still remember the iconic Berger Paints TVC aired in 1998, where a newlywed couple plans to decorate and paint their house

The 100-80-100 Model: Is The Four-Day Working Practice Effective For Bangladesh?
The Four Day Model or 100-80-100 Model of working days has recently created a buzz in the global industry. Working only four days means three

Digital Eco-System: A Portal into the Future
The economy is one of the core functions of a nation. Depending on its economic status, the development of a country is determined. In the