How would you feel as a customer if you could find the product you need without much research? How would you like it if a brand you know reached out with just the desired product? Or how would you like to receive unique treatments from the brand you have been

How do we define branding? According to the Oxford Dictionary, branding is the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them. Now, why is it important? Branding essentially helps us distinguish one product

The struggle between established and upstart labels is as old as advertising itself. Think about the difficulty of securing advertising time, the fierce rivalry for screen time, and the anxiety-inducing problem of communicating the brand’s worth on television from a purely rational standpoint. Indeed, it is hardly a breeze, is

Undoubtedly, Apple is one of the most recognisable and successful companies of our time. It doesn’t matter where you go; many people have heard of their brand, and when they think of it, they picture high-end items with distinctive designs, well-lit locations, and wonderful people. Every business has its own

In today’s interconnected world, global brands have the opportunity to expand their reach and explore new markets. However, brands must undergo a localisation process to succeed in these markets. Brand localisation involves adapting a global brand to a local market’s specific cultural, linguistic, and regional characteristics. What is Brand Localisation?

Brands today represent a set of ideas and beliefs. They aim to create a positive image in the minds of their customers and employees. For example, a brand that strives for community transformation will try to make its employees and customers believe in the cause. By doing so, it forms

As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other business restrictions, brands have to think about keeping their consumers while they cut down on many costs. A recession is

The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where the protagonist wins at the climax defeating every hurdle coming his way for a happy ending, Messi finally kissed the