Branding Insight Archives

2 years ago

AI

From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students, has already demonstrated its hold over contemporary topics, viral content, and engagement across channels in the post-July Revolution in Bangladesh.

2 years ago

Advertorial

From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

2 years ago

Brand Broadcast (PRs)

Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island

Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s beach and ensured safe disposal in the mainland. The predominant types of debris included food wrappers, plastic beverage bottles, bottle

2 years ago

Branding

ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”

ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at the ACI Centre in Tejgaon, Dhaka, marked a significant milestone in the company’s commitment to provide nutritious food for the

2 years ago

Branding Insight

Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection

The costs associated with developing B2B products and acquiring customers are substantial. In fact, they are often significantly higher than the first year’s revenue produced by selling the product. But it’s relatively easy for customers, whose up-front investment costs are low, to terminate a relationship with the seller if they

2 years ago

Branding Insight

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she never thought much about where her clothes came from or how they were made. But one day, while scrolling through

2 years ago

Branding Insight

Apple Intelligence is here!

Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk on its head. The beta version of Apple Intelligence is limited to some countries and only has a few basic

2 years ago

Branding Insight

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

2 years ago

Branding Insight

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty and generate businesses, the ecosystem itself has become evidently competitive and saturated. With the surge of creators rising each day,

2 years ago

Branding Insight

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly spent navigating the Bangladesh market and understanding its unique consumer segment and working with many industrialists in the country and

2 years ago

Branding Insight

Disruptive Marketing: A great tool, only in the right hands!

Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people are trying to avoid experiencing advertisements deliberately. Unofficially, an average person experiences 10,000 ads in a single day. That’s why

2 years ago

Artificial Intelligence

The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The importance of stressing the longer-term trajectory and building future value through present-day emotional connectivity were threads that cropped up again

2 years ago

Branding Insight

What’s Your Brand Strategy: Distinctiveness or Differentiation?

I wrote this piece while preparing for a brand strategy planning session for a growing consumer product brand. From what I’ve seen, this ongoing dilemma among entrepreneurs and marketers is sometimes more clearly spelt out: Should we focus on being distinctive or just different enough? This topic is frequently discussed

2 years ago

Branding Insight

How Amazon Conquered the World

In the summer of 1994, a job posting for software engineers was made on Usenet, an early forerunner of Internet forums. The firm in question intended to “pioneer commerce on the Internet.” Eligible applicants must be able to develop complicated systems “in about one-third the time most competent people think

2 years ago

Branding Insight

Surviving Cost-Cutting: The Art of Balancing Brand Building and Direct Marketing

In many organisations, restructuring is an unexpectedly common event, often occurring as a semi-annual effort to manage expenses. Following the COVID-19 pandemic, this feels like coordinated action as most companies grapple with finding adequate growth to elevate their share prices sustainably. We find ourselves in an environment where the demand

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From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

From Ads to Uplift: Why Brands Are Embracing Joy

Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island

ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”

Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

Apple Intelligence is here!

Performance Branding: The Future of Integrated Marketing

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

Disruptive Marketing: A great tool, only in the right hands!

The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

What’s Your Brand Strategy: Distinctiveness or Differentiation?

How Amazon Conquered the World

Surviving Cost-Cutting: The Art of Balancing Brand Building and Direct Marketing

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