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Motivating your consumer: The key for brand communication

Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of generic emotions. They could be either conscious or subconscious. These are an alternative of esoteric communications centered over specialist attractions

The World Cup Labyrinth of Fifa and Qatar

The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the years. Perhaps this year is even bigger and more popular than the previous years. This is how football has evolved.

An ode to Jane Austen & how she became a brand

“It is a truth universally acknowledged” that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples by smashing down patriarchal boundaries. If you couldn’t already tell, the truth is I am a big Jane Austen fan.

BRANDING vs MARKETING: DRAW A FINE LINE

Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this misconception is justified as these two concepts seem to overlap more often than not, are pretty similar in nature and

Making Your Brand Image Safer on Facebook

Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as a platform easier and safer. In the digital world, advertisers need to be conscious of the safety of their brand,

GAMIFICATION: SCORING BIG ON CUSTOMER ENGAGEMENT

Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike hit it big with their gamified elements which have now become a mainstay. Starbucks’ ‘MyStarbucks Reward’ and Nike’s ‘Fuelband’ programs

VINI – PATH TO MULTI-BRAND FAME

Can you tell us about the journey of VINI Cosmetics so far? VINI is a venture from the entrepreneur, Darshan Patel who has made his name as a brand creator in the OTC market through brands like Moov, Krack and DermiCool. In 2010, Mr. Patel founded VINI Cosmetics to explore

A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry is trying to adapt to the changing customer mindset. What

RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her strategic leadership, Berger Paints Bangladesh Limited has transformed into the

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since the early days, when Elite Paint was modest in stature,
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