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How user-generated content can boost small businesses

In the bustling streets of business, there’s a captivating dance between brands and their customers, a dance that’s harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a user, hand in hand, creating a symphony of content. This artistic collaboration knows no bounds—it may take the form of

Trust in the Digital Age

Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world in the palm of our hands and desktops. Digital marketing has evolved into the foundation of any company’s communication strategy.

GIFS What are they and why are we obsessed with it

“Come look at this jif,” my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come to him, and he shows me the popular Michael Scott’s 2-second looped video where he’s screaming “NO”. The first thing

Social trends for APAC brands to keep pace within 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta’s APAC VP looks at what brands should focus on this year.  I usually start the year by sharing what I know with businesses about the social media trends intersecting with business across our platforms.
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What’s Trending in Startup Investments

Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new categories of goods and services. Whereas regular business models try to duplicate what’s been done before, startups attempt to create

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams. Its immersive nature supports the new digitization efforts to create and introduce new products

International Women’s Day Campaigns by Brands in Bangladesh

International Women’s Day is celebrated annually on March 8 as a focal point in the women’s rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against women. Let’s have a look at the communications by brands in Bangladesh. RFL Houseware SMC Orsaline N

Social trends for APAC brands to keep pace with in 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta’s APAC VP looks at what should brands focus on this year. I usually start the year by sharing what I know with businesses about the social media trends intersecting with business across our platforms.

Inside the GenZ mind of work culture

The world is fast changing, and it is an old story. But it couldn’t be more true for Gen Z and their process of choosing their workplace. There is a common stereotype that goes around that the newer generation is only attracted to jobs which pay more. Big-name corporate institutions,

The Past, Present, and Future of Corporate Architecture

Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental step to holding its own ground in the market. A clearer mental image results in a greater probability of accelerating

The Conclusion of a Glorious Epoch

Calling back to the days when we lived our own football career through a game is a real tear-jerker. Those were the golden days when we, as children, lived through every moment of a football game without any worries in the world. EA Sports really went big and perhaps wanted

Why are billionaires investing in anti-aging technology?

Men’s quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies and folklores. His attempt to imitate the ability of the gods however mostly resulted in tragic consequences. While a mere
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