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The Best Mobile Brand! Samsung’s pioneering contribution to creating a ‘Smart Bangladesh’

Galvanised by the simple but profound objective of creating significant innovation, Samsung has always pushed the horizon of mobile technologies nationwide and established a standard of what a smartphone can or should do. By accelerating smartphone and tablet technology, constructing pioneering factors, and delivering creative solutions, Samsung has helped millions

Motivating your consumer: The key for brand communication

Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of generic emotions. They could be either conscious or subconscious. These are an alternative of esoteric communications centered over specialist attractions

Layoffs in Global Big Tech -Opportunity or threat?

Nitesh Donti, a tech worker, was suddenly and unexpectedly laid off. He had previously posted his excitement about his new position as an engineering manager at the robot vehicle startup Nuro on LinkedIn less than a year ago. Then, in November, Nuro cut 20% of its employees, firing Donti and

Digital Transformation For Marketing Growth

15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal and external stakeholders. Let’s make website and chatbot for our digital customer experience. Let’s do metaverse for digital customer experience,

Social trends for APAC brands to keep pace with in 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta’s APAC VP looks at what should brands focus on this year. I usually start the year by sharing what I know with businesses about the social media trends intersecting with business across our platforms.

Inside the GenZ mind of work culture

The world is fast changing, and it is an old story. But it couldn’t be more true for Gen Z and their process of choosing their workplace. There is a common stereotype that goes around that the newer generation is only attracted to jobs which pay more. Big-name corporate institutions,

“Experience Economy” The Final Stage of Consumption

Have you ever thought there are thousands of companies who offer the same services? Then why do you always opt for a particular one every time you are about to purchase a service? For instance, in Bangladesh, there are many super shops such as Agora, Shopno, Meena Bazar, etc. But

The unseen issues during a recession

When we talk about recession, how often do we address, see or read its impacts other than those of financial changes? The statistics, reports, and media coverage highlight our day-to-day struggles with currency from mostly a macro level. However, our innate individual happiness and degrading mental issues during the phase
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