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Human-centred Designs for Corporation Communication

When it comes to the human-centred design process, the case of Oral B stands out as an example of how a simple problem-solving approach can transform human experiences. In 1996, many parents complained about their kids refusing to brush their teeth. Oral B, a leading brand of oral hygiene, saw

Tell a story in marketing

Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation, or go to a session? Maybe not that much, but now think about how much you remember when your friend

GIFS What are they and why are we obsessed with it

“Come look at this jif,” my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come to him, and he shows me the popular Michael Scott’s 2-second looped video where he’s screaming “NO”. The first thing

Tech layoffs 2023 Are tech professionals in trouble?

Jose Granados was optimistic about landing a job at Meta Platforms Inc. until the very end. He was a 32-year-old Kelley School of Management MBA student at Indiana University who had landed a summer internship with the social media giant. These 12-week contracts are frequently stepping stones to full-time jobs

Care Economy The Secret Potential of a Six Trillion Dollar Economy

In the 2019 Oscar-nominated movie ‘Roma,’ director Alfonso Cuaron depicted the complex and often overlooked lives of caregivers. Cuaron’s semi-autobiographical movie was a tribute to his nanny, the woman who took care of him since he was nine months old. This beautifully poetic movie tackles one of the pertinent issues

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Reflective Thinking in Communication

Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with reflective thinking. Yet, as the world revolves away into being more and more competitive with the dynamics of shortening attention
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