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The rise of experiential marketing

Do you remember the ‘Ice Bucket Challenge’? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring awareness to Amyotrophic Lateral Sclerosis (ALS), people who accepted the challenge poured a container of ice-cold water over themselves or

The Power of Infographics

There was a time when written information was the only way to communicate with your audience. But seeing block white/black letters have never been enough to ensure the conveyed information stick to a reader’s mind. Unless you live under a rock, you get to witness the tricks companies have devised

Product Placement is Over- or is it?

“Product placement is over” – or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story behind the creation of Air Jordan, Lane quite sarcastically pointed out the ‘‘lameness’’ of product placement. To quote him- “Why

The Automotive Frontier of Progress

There was a time when Bangladesh relied heavily on agricultural products for economic growth. “The Golden Fibre” was the only driving factor for the economy. Everything else was scarce to make a difference. Even Jute barely had any significant impact at one point due to technological advancement and other alternatives.
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Redefining Development: Building a Sustainable Future Together

Developing countries are always more likely to be vulnerable to any global challenge. Due to the recent shocks, these nations are passing some of their most crucial times of the century. On top of the ongoing climate crisis looming over the developing countries for decades, they faced covid-19, food shortages,

Experimentation is a driver for growth

Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement stronger strategies and you can drive more growth. As such, experiments have become essential for measuring business outcomes. By comparing

The Recent Trends in advertising in building brand image

As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand image of a corporation, retail outlet or product. It aids in developing a distinct brand image, which fosters brand loyalty

The Cutting Edge Innovation With Double Edged Effect

Artificial Intelligence, or AI, is becoming more or less a buzz component everywhere. It has now reached a point where even the most minute task can be performed seamlessly with its help. There was a time when writing an article or getting a painting, or designing work done required days
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