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Raising funds for your startup

Starting a business is a challenging but rewarding experience. It requires a clear vision, a strong work ethic, and the capacity to access & utilise resources. Funding is one of the most crucial resources for any business because it can support realising an entrepreneur’s dream. In their pursuit to raise

Hi, Barbie!

‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than an adventure. Off to a record-breaking start, Barbie has been stellar during the season, both in its on-screen production and

The Gig Economy

In the fast-evolving landscape of work, employment and office culture, one term has increasingly made its presence felt in recent years  — the gig economy. This unique mode of work has redefined the way we perceive employment, drastically altering our traditional understanding of professional commitment. Understanding the Gig Economy The

The Sunrise on the Delta: Friendship of Bangladesh and Japan

Bangladesh shares a rich history of friendship with Japan, a steadfast supporter of its development journey since gaining independence. Japan is one of Bangladesh’s most significant bilateral development allies. Bangladesh and Japan’s relationship has strengthened over time, characterised by mutual respect, collaboration, and similar principles. Despite the geographical distance, these

Buying in Your Feed: Understanding the Success of Social Commerce

The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No longer confined to brick-and-mortar stores or traditional online marketplaces, consumers now find themselves in an era where shopping is seamlessly

Numbers that Matter: Data-Driven Strategies in Marketing

In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: “Data-Driven Marketing.” This approach transcends conventional methods and revolutionises modern marketing by harnessing insights from customer behaviour, market trends, and past interactions. Data-driven marketing, with data as its base, is a revolutionary protagonist, transforming

Trust in the Digital Age

Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world in the palm of our hands and desktops. Digital marketing has evolved into the foundation of any company’s communication strategy.

The Holy Grail of Advertising Ethics

When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is here for the long run because building trust among customers is the only way to establish a long-term business. Ethics

Cannes Lions 2023: Unveiling the New Era of Creativity and Impact

In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this year’s event, it became evident that the advertising landscape was undergoing a profound transformation, driven by a convergence of cutting-edge

The Digital Storytelling Way

As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a rare chance to explore novel storytelling techniques. Even a decade ago, experiencing stories through our TV set was a part

The Reality Revolution

In a historic step, Apple’s CEO Tim Cook introduced the much-anticipated Vision Pro headset on June 5 at the 2023 Worldwide Developers Conference (WWDC). This cues the tech giant’s entry into the immersive reality industry. Apple’s latest product seeks to transform how we perceive and interact with digital material. As
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