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The Art of Going Viral

Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of perfectly produced posts that will go unnoticed since there are so many brands, influencers, and everyday individuals producing content. If

Venturing into the G20 Summit

The G20, or the Group of Twenty, is one of the most important summits on the global political and economic calendar. This yearly event brings together leaders from the world’s economies, from the most developed to those still in the process of development. The G20’s beginnings may be traced back

Is Sustainable Investing Sustainable?

According to the World Bank, the loss of biodiversity and ecosystem services would cost the global economy $2.7 trillion by 2030. This question can be interpreted in a variety of ways. If an investment is not sustainable, it is unlikely to be considered an asset—end of story. Yet, investing in

Creativity in the Age of Disruption

Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at InterContinental Dhaka on September 9 (Saturday), 2023. The day-long summit brought together local and global industry professionals and thought leaders

Colour Psychology in Corporate Design

After a hectic day at work, you return home and decide to order from a food delivery service app. When you open the app, a world with a vibrant pink and white theme greets you. For payment methods, you might choose another MFS app, which coincidentally also uses pink as

Marketing Strategy When There Are Budget Constraints

With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked by severe financial restrictions. Chief Marketing Officers (CMOs) were driven by this to reevaluate their strategy and carefully manage resources

How user-generated content can boost small businesses

In the bustling streets of business, there’s a captivating dance between brands and their customers, a dance that’s harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a user, hand in hand, creating a symphony of content. This artistic collaboration knows no bounds—it may take the form of

Climate Technology & us

The world is critical, with the convergence of climate change and technology igniting a fierce worldwide debate. This relevance was emphasised in 2015 with the historic Paris Climate Agreement, a collective pledge by world leaders to tackle the looming menace of global warming to keep temperature rise to a manageable

Towards a Purposeful Future – Prof. Philip Kotler’s Perspective on Business, Marketing, and Global Transformation

Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the “Father of Modern Marketing,” he has significantly shaped the field of marketing with his pioneering insights and contributions. With an illustrious career spanning decades, Professor Kotler’s influence extends beyond academia, impacting businesses, marketers,

PR: An Element to Navigate Brand Reputation

In today’s fast-paced digital world, where information spreads very quickly and people’s attention spans are short, Public Relations (PR) is becoming incredibly important. It’s like a powerful tool that can help make people talk about and notice things. In the rush to be remembered by customers, a well-thought-out PR plan
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Men in Promoting Gender Equality

In this ever-evolving society, men can increasingly see that their lives are also damaged by a system of gender inequality that harms women and girls. Women’s and men’s lives are shaped by gender relations or the gender order in many ways. Men hold part of the solution to ensuring equality.
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