Insights Archives

2 years ago

AI

SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z

A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube affects attention spans, critical thinking, and creativity and increases anxiety and depression among youth. In a world where memes rule

2 years ago

Digital Trend

Leveling Up: The Economic Power of Gaming in 2024

Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot of Expanding Horizons The gaming industry is projected to reach $187.7 billion in revenue in 2024, showcasing a steady 2.1%

2 years ago

Around The World

The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation

MANILA, PHILIPPINES — Manila became the epicenter of global marketing innovation as the Philippine Marketing Association (PMA) hosted the 4th World Marketing Forum and the 53rd National Marketing Conference. Over four transformative days from November 5 to 8, marketing leaders, innovators, and professionals converged to address pivotal topics like artificial

2 years ago

Expert's Blog

Set Goals You Can Achieve: A Guide to Taking Control of Your Success

As someone deeply involved in mentoring startups, leading strategic initiatives, and working across industries, I’ve learned that success isn’t just about dreaming big—it’s about how you act on those dreams. Goals are important, but the way you set them can either empower you or hold you back. We all want

2 years ago

Around The World

Olympian Mindsets: Key Business Lessons from the 2024 Paris Games

As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting event on earth. From the very beginning of this storied competition, the spectators have regarded Olympians as superhuman athletes, representatives

2 years ago

Insights

Playful Presentations and Rhetorics: An Odyssey

A story is told when there’s a point to make, a moral to address, a lesson to teach. But it so happens that often, we indulge ourselves with the contents these stories offer and not the mechanism through which it is being told. We forget that the story comes from

2 years ago

Branding Insight

Disruptive Marketing: A great tool, only in the right hands!

Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people are trying to avoid experiencing advertisements deliberately. Unofficially, an average person experiences 10,000 ads in a single day. That’s why

2 years ago

Artificial Intelligence

The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The importance of stressing the longer-term trajectory and building future value through present-day emotional connectivity were threads that cropped up again

2 years ago

Insights

Why do we keep coming back to ‘hard-to-work’ analog tech?

I’ve always been very vocal about my love for retro tech. Apart from having emulators of old Nintendo Switch and Game Boy, I still own a flip feature phone with a full keyboard despite having an iPhone 15 Pro Max, arguably the best flagship phone in the market that can

3 years ago

Insights

No Hard Feelings: Love Capitalism and Valentine’s Spirit

Valentine’s Day, sometimes criticised for its commercialisation, shows capitalism’s complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day exemplifies our proclamation of love and the vibrant market economy that allows such exchanges. At the core of Valentine’s Day

3 years ago

Fresh Thoughts

The case of the chief wellbeing officer: Why it matters?

Mental health challenges are rising globally. At the same time, the concept of work-life balance is also being replaced in our workplaces. In the corporate landscape, profit always takes centre stage, but a new role is emerging in the Western countries that put the health and happiness of the employees

3 years ago

Industry In-depth

Bashundhara Paper Sector: Leading Towards Sustainable Excellence

In the intricate tapestry of global sustainability, the paper industry serves as a linchpin, with Bashundhara Paper Sector (BPML & BMPIL) at the forefront in Bangladesh. A steadfast commitment to environmental, social and economic responsibility defines the sector’s sustainability journey, intricately aligned with the UN’s Sustainable Development Goals (SDGs). Against

3 years ago

Industry Expert

From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”

A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different items. Most of the items were unplanned purchases and had consumer offers. I know it’s not only my wife’s issue;

3 years ago

Insights

Product Placement – The Next Current Big Thing

Before I start talking about Product Placement, I should reinforce a fact on the changing pattern of people’s screen-watching. The change is happening globally and is clearly visible in Bangladesh. People are connecting more with screens, be it mobile or TV, but they are focusing on streaming (paid or non-paid).

3 years ago

Analysis

Unleashing The Power of Customer Data: The Role of CDPs

The Data Tale Isn’t it interesting how sometimes we may be thinking of a product and end up seeing an advertisement for it? While the context remains undecipherable, let’s look at it from a different angle. Why are you shown an advertisement or even content related to product x if

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