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Crafting a Narrative: A Brand Blueprint

The modern brand game is more of a drive for storytelling backed with relevant drivers of experience, acquisition and retention instead of just putting out an offering and hoping for success. In such a circumstance, reinforcement is essential since that happens to us daily as we scroll through our feeds

A Look into Metropolitan Transformation

A metropolitan area, with its ceaseless energy and boundless possibilities, is a testament to human potential. It is a realm where cultures converge, and opportunities flourish. A metropolitan area, commonly referred to as a metro area, refers to a major city with its suburbs, nearby cities and towns. From this,
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Keeping the Production Lane Ongoing During Difficult Times

When Star Particle Board Mills Limited started manufacturing boards in 1962, the company pioneered a very potential industry in Bangladesh. For the last six decades, Partex Board has maintained the leading position in the industry through straight and uneven roads. They have continuously been delivering new board products for fashionable

Designing Corporate Purposes For Impact

Over the last decade, purpose has become the flavour du jour for corporations. Its popularity fuelled by statistics, reports, and CEOs extolling its virtues including: socio-environmental good, a north star in a volatile future, attracting talent and investors, a more customer-centric approach, and ultimately, higher performance and sustainability for the

WINNING THE MODERN-DAY RETAIL SHELF

A good product is almost half the job done; the rest is largely dependent on packaging. It builds you a concise brand personality, yet we have seen in many instances where it is an area with relatively less marketing spend involved, especially when strategising. Packaging is the first part of

TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it,” audio

A LOOK INTO DHAKA ART SUMMIT 2020

The Dhaka Art Summit, a biennial initiative by Samdani Art Foundation was hosted on the premises of Bangladesh Shilpakala Academy. The fifth iteration of the event since 2012, showcased artworks from visionary artists around the world and is considered to be the biggest exhibition of South Asian artworks. DAS 2020

FINANCIAL SERVICES TRENDS 2020

The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for the financial services industry, a decade in which we witnessed a lot of disruptions and positive innovations that brought about

SPACE: GROWING POSSIBILITIES

The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration was fueled by the Cold War with the national space agencies of each country trying to outdo the other. Gradually,

RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her strategic leadership, Berger Paints Bangladesh Limited has transformed into the

IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did not have the energy to go out. Work-Life balance has

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since the early days, when Elite Paint was modest in stature,
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