No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can consider this as the cycle of karma, that is what comes around goes around, or you can consider something as

One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might give you an edge over your competitors, but the probability of churn goes up as the decision was made hastily

Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector-one that some experts think could change the beauty industry for good. If figures are anything to go by, global reports show

Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy’s best friend, the poet Lord Byron. Lord Byron proposes that they all amuse themselves by each coming up with a ghost story. What Mary dreams up would go

By Fabiha Naz Kabir “Creative destruction is the essential fact about capitalism,” said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product and process innovation mechanism through which new production units replace old outdated ones. What does actually lead to innovation? Nowadays,

THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid “Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of organisations in the coming days?” “What will be the skills

Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in sustaining their position in consumer’s mind and purchase. Thus, the role of a marketer or an Online Marketing Agency is