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Is Digital Advertising Critical for Brands?

by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?’ Much as I was tempted to say no just for the hell of it, let’s just say I think the answer is that ‘critical’ is hyperbole.

Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that could show live video of the person at the other end. It was so fascinating to see such a futuristic technology at a time when all we had was those

Towards an Innovative Bangladesh

Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview of highly skilled and technical professionals. In my mind Innovation is all about doing things differently – something which helps

Branding Practice in News Media Industry

Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by the passage of time & the evolution of technology. The prologue of this industry was written on hand made paper

Monetization: A Unique Pricing Challenge in the Digital World

Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like phones or tabs). Pricing is rarely mentioned or discussed as a key component of the marketing strategy. However, it is

A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue growth and ROI, factors such as increased customer satisfaction, net

Destination Bangladesh

Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh does have short comings not being a tick-the-sights-off-the-list type of country. So you need to

The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years back, I remember questioning myself “why does no one focus

Economic Boom – The Eid Way

by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes in consumer behaviors and spending patterns take an unprecedented hike during this festive season resulting in an economic boom throughout

How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with you, when you were vocal about your ‘like’ for a

Unleashing the Potentials of Mobile Advertising

by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable rate. According to recent data from Bangladesh Telecommunication Regulatory Commission (BTRC), the number of internet users almost doubled in the
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