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Telcos on Digital

by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In an industry like telecommunication, cut throat competition is present among the top players in all aspect of their operations. In

Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade, from 68 million USD in 2004 to 673 million USD

Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of age, as known as millennials. In Bangladesh, this generation alone

Selling to the Smart Shopper of Today

Consumers around the world are increasingly shopping in a variety of ways and we are starting to see the rise of the Omnishopper – the consumer who transcends channels – and in some cases borders. As the connected consumer is being deluged with more options and opportunities, retailers need to

App Marketing: Landscape, Trends, Marketing Frameworks By Carrie Chen

Carrie Chen is part of Telenor Digital’s Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor’s app products and in various external digital channels. Prior to joining Telenor Digital, Carrie was responsible for leading digital marketing operations of Indonesia’s biggest

The Future of Content & Service Landscape

OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. Coupled

Finance Will be Shaping Business Velocity and Transparency

Zinnia Tanzina Huq, Finance Director, GSK Bangladesh on the Ins and Outs of Finance In a traditional organization, major departments made up of Finance, Human Resources, and Marketing/Sales, work separately in a silo approach with little to no work interaction among them. This often leads to a segmented organization with

Birds of the Same Feather Don’t Flock Together

Mr. Mahtab Uddin Ahmed, Chief Operating Officer of Robi on Cross Functional Collaboration In a traditional organization, major departments made up of Finance, Human Resources, and Marketing/Sales, work separately in a silo approach with little to no work interaction among them. This often leads to a segmented organization with differing

Time to Make for Bangladesh

Insights into the Growing Consumer Market The universe of middle and affluent class (MAC) in Bangladesh is growing both in terms of size and purchasing capacity. This provides businesses with an expanding opportunity – Bangladesh hosting 8th largest population in the world and consumers spending around USD 130 bn+ annually

Employee Engagement for Maximizing Organizational Performance

By M. Zulfiquar Hussain CEO & Lead Consultant, grow n excel, Human Resources & Management Consultants Are your employees aligned with the organization’s objectives? Are you sure that the employees of your organization have both emotional and rational commitment towards your organization? Do you see high level of enthusiasm by
Dave Mccaughan

You Don’t Think Enough by Dave McCaughan

Communication Summit is one of the prominent parts of Commward and this year the summit had six renowned speakers from home and abroad. The speakers enlightened the audience with sessions on current trends, analysis and practices in the field of marketing and advertising. The summit was attended by 300 professionals

LOOKING THROUGH MIND’S EYE

You will see what you want to see. This is all about our mindset and way of thinking. If you wish to find the negatives out of a situation you can get hundreds. At the same time, someone can see hundreds of positives from the same context. This is how
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