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Experimentation is a driver for growth

Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement stronger strategies and you can drive more growth. As such, experiments have become essential for measuring business outcomes. By comparing

Ethics in Metaverse

Ethics in Metaverse The term “metaverse” originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. Despite its long-rooted origin in

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams. Its immersive nature supports the new digitization efforts to create and introduce new products

How to make the best use of linkedin for personal branding

Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers a variety of tools and features that can help you showcase your skills and experience, connect with other professionals, and

WHAT’S NEXT FOR NETFLIX?

Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of streaming and became a part of our entertainment culture is facing fierce competition against its counterparts. But a rigour competition

AI & Machine Language And its Limits

Winter in bangladesh comes  with some cultural rituals and celebrations. The season-long wedding ceremonies are one of those vibrant flairs of winter. Every marriage begins a new journey, and every such journey requires a set of changes. Decorating a livelihood with new furniture is one such change which is deeply

Cashless Society: The Next Step of Transaction in Bangladesh? 

A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained much popularity and has become a means of livelihood for many. The system has a broad application ranging from personal

Non-Fungible Token

Over the past decade, cryptocurrencies and blockchain have made a huge wave in the global economy. From its inception, crypto-currencies managed to take control of the economy of certain industries to some extent. The crypto-culture also has been heavily debated over its matter of legitimacy. In recent years, however, the

Second edition of the AMF Journal

Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF was renamed Asia Marketing Federation (AMF) promulgated by the Jakarta Declaration. Professor Philip Kotler was named as the Honorary Patron

Triumph of local startups

Bangladesh is witnessing a brand new generation of startups, making their presence felt not just in the domestic sphere but also globally. Bangladesh is developing very fast and there is no surprise about the fact that it is becoming home to several startup success stories in the past couple of

TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it,” audio

Hatching Chatbots for eCommerce in Bangladesh

Online shoppers in Bangladesh are well-known to be among the first generation of f-Commerce buyers – the boom of social commerce that emerged with the popularity of Facebook and Instagram. Today, there are countless online businesses across a wide variety of niches who secured funding from somewhere like this website,

TAKING FLEXTIME BEYOND PANDEMIC

Here is a fun fact. Research suggests that a shift in behavior if continued, can become a habit in 66 days. The first case of the COVID-19 outbreak can be traced back to December 2019. The lockdown started in January. Some countries have already passed the 66-day threshold, and some
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