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Convenience, Customisation, and Values: A New Era of Finance

From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh’s population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these generations. Between millennials and Generation Alpha, Gen Z falls in the second-youngest generation. The digital era, climate anxiety, a changing

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

How Plagiarism Became the Latest Weapon in the Culture Wars

In recent times, plagiarism accusations have started to become a weapon against people who pass on other people’s thoughts, ideas, and creative insights as their own. Many of the accusations spiked with the incident of Harvard’s president, Claudine Gay, stepping down from her position as many critics found objective evidence

The Modern Marketing Maze

A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name a few – have now become highly competitive stages to grab user and marketer attention. According to Datareportal, at an

Buying in Your Feed: Understanding the Success of Social Commerce

The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No longer confined to brick-and-mortar stores or traditional online marketplaces, consumers now find themselves in an era where shopping is seamlessly

Numbers that Matter: Data-Driven Strategies in Marketing

In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: “Data-Driven Marketing.” This approach transcends conventional methods and revolutionises modern marketing by harnessing insights from customer behaviour, market trends, and past interactions. Data-driven marketing, with data as its base, is a revolutionary protagonist, transforming

Trust in the Digital Age

Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world in the palm of our hands and desktops. Digital marketing has evolved into the foundation of any company’s communication strategy.

The Digital Storytelling Way

As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a rare chance to explore novel storytelling techniques. Even a decade ago, experiencing stories through our TV set was a part
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