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How to Invest in AI

In the not-too-distant past, artificial intelligence (AI) was merely a figment of our imagination, confined to the pages of science fiction, novels and the silver screen. This fiction is now a reality that is altering industries and revolutionising our world at an unprecedented rate due to the rapid development of

Too Many Apps – Is it a worthy trade-off?

Last night, an advertisement caught my eye as I was going through the Instagram feed as my nighttime routine. The 10-second video advertised an alarm app that requires you to solve mathematical problems to wake you up from your beauty sleep. The message delivered through the snippet was quite clear,

TV COMMERCIALS AND PRINT MEDIA ADVERTISEMENTS OF MARCH 2023

THE FOLLOWING SHORT REPORTS AND GRAPHS WILL REPRESENT SCENARIO OF TV COMMERCIALS AND PRINT MEDIA ADVERTISEMENTS OF MARCH 2023. THE REPORTS HIGHLIGHTS DIFFERENT AREAS OF TV ADVERTISING INCLUDING TOP PRODUCTS AND BRANDS. THE REPORT ALSO DISPLAYS PRINT MEDIA ADVERTISEMENT SUMMARY OF THE RESPECTIVE MONTH. IT HIGHLIGHTS TOP ADVERTISER OF PRINT

Product Placement is Over- or is it?

“Product placement is over” – or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story behind the creation of Air Jordan, Lane quite sarcastically pointed out the ‘‘lameness’’ of product placement. To quote him- “Why

Experimentation is a driver for growth

Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement stronger strategies and you can drive more growth. As such, experiments have become essential for measuring business outcomes. By comparing

Tell a story in marketing

Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation, or go to a session? Maybe not that much, but now think about how much you remember when your friend

Ethics in Metaverse

Ethics in Metaverse The term “metaverse” originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. Despite its long-rooted origin in

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams. Its immersive nature supports the new digitization efforts to create and introduce new products

How to make the best use of linkedin for personal branding

Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers a variety of tools and features that can help you showcase your skills and experience, connect with other professionals, and

Cognitive Dissonance in Consumer Buying Behaviour

The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot make a decision for their internalised norms and beliefs. There may be cultural or social barriers or even personal contradictions.

WHAT’S NEXT FOR NETFLIX?

Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of streaming and became a part of our entertainment culture is facing fierce competition against its counterparts. But a rigour competition

AI & Machine Language And its Limits

Winter in bangladesh comes  with some cultural rituals and celebrations. The season-long wedding ceremonies are one of those vibrant flairs of winter. Every marriage begins a new journey, and every such journey requires a set of changes. Decorating a livelihood with new furniture is one such change which is deeply
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