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THE IMPACTS OF AI

Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is also the Chairman of the Brain Sciences Foundation, a nonprofit organization he founded in 2009 with an aim to improve

IS BOOST STILL THE SECRET OF OUR ENERGY?

Isn’t it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your friends’ or colleagues’ news-feed contain about the same type of content? It is quite perplexing once you start noticing phenomena

WHAT IS AN IDEAL FRANCHISE MODEL?

Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up a business is more than just to have something to keep one busy, but also to make it a success.

RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail industry. Organized retail, greater value, and more immersive experience is

BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail industry. Around 350 professionals across the country attended the event

TECHNOLOGY AND BEYOND

Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has been transforming into better versions of itself; all thanks to technological progress. And if there’s one place that allows you
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THE BATTLE OF TRADEMARK CONTINUES FOR SOLID IDENTITY

Trademark – a name, set of words, design logo or any combination of words & logo, that allows its holder to restrain others from using the mark without the owner’s permission. Trademarks help identify and distinguish a particular source of goods or services from those of other companies. Trademarks should

WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY

Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might mean freeing himself from his parents’ resources and using his own earned money for his expenses. To a young adult, it might mean finally landing a job after many unpaid

SHIFTS IN THE EQUILIBRIUM

By Farhat Zishan “Any serious shift towards more sustainable society has to include gender equality.” – Helen Clark, 37th Prime Minister of New Zealand. Contributions of women in the history of mankind have been profound and magnanimous, yet there are some particular pigeonholes and methods that have always been a
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THINKING POSITIVELY ABOUT NEGATIVITY

BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions such as joy, happiness and optimism. One such brand that adopts this strategy is Coca-Cola. The very essence of Coca-Cola’s

CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a look back at all the things that have happened so
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WHY ADVERTISERS SHOULD CARE

In a growing market with so many competitors and having access to social media all over the world, it is a race to catch clients and customers before everyone else. The easiest way of grabbing the attention of people since the olden days is ads. Advertisement in social media is
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IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for “little fresh meat” – young good-looking male celebrities, in the mainland Chinese popular culture scene. While the appeal of good-looking men as
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HOW READY ARE WE TO ADOPT NEW MARKETING TRENDS?

The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new Asian tiger has diversified, so has the buying behavior of the consumers of this country. The more we got exposed

WHY ACQUIRE WHEN YOU CAN RETAIN?

If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value – both extrinsic and intrinsic – for the customer, is the true definition of Marketing. However, this cycle of value-creation
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