BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for? The simplest answer one gets is to go out and make a living but education leading to employment is an

From the early days of mankind, we have witnessed the inception of things that have single-handedly changed the way we live, the way we commence business or even the way we interact. Mankind’s pursuit of travelling has changed when the wheel was invented. Fast forward to this day, men have

WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share of wallet globally. The Millennials are also being referred to as “pro-social” or even the “purpose driven generation”. We all

Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of the Padma, Jamuna, Meghna, Karnaphuli occupy 79 percent of the country with their tributaries. Since ancient times in the land

BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination – the French Riviera. For decades, Cannes has been the place for advertising and marketers alike, to showcase their creative and marketing muscle. It’s a jamboree

Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as they were plied continuously with food, drink and entertainment. But

Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one way communication towards consumers, in fact the days of two way communication is also dying as the world witnesses the