Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far behind compared to the world but there is still a lot of room for improvement. Such improvement can be achieved

Now in its 33rd year, ‘Spikes Asia – Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival provides the region’s growing marketing communications industry a 3 day platform to learn, network and exchange ideas; it brings together

Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430 books that pays tribute to the strongest brands in the world. Although the concept began in the UK in 1994,

Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management

Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand’s success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect narratives catered to their audience and capturing their imagination. It’s not just about preaching to the mass and increasing the

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the very best creative works of the marketing, entertainment, design and

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why this time is crucial for brands to grab our attention

With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant’s recent privacy and data scandal, we decided to look into a very sensitive and less talked-about issue – an organization’s need to practice business ethics and the moral values that it should nurture in all

2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many different forms and amazed customers across all categories. And most importantly, several brands have grown to unmeasurable heights within the

BY SYED IBRAHIM SAAJID London, a quintessential cosmopolitan city, is a treasure-trove of museums. At the heart of the city is the famous Notting Hill area and just at the corner of the neighborhood is the Museum of Brands, Packaging, and Advertising. Founded in 1984 by an Englishman named Robert

Only change is permanent. If this phrase is applicable to one context; then that is marketing. Even a decade back marketing was all about advertising. Sales was directly correlated to the number of television ad slots a brand would buy. Even an ordinary television commercial would lead to significant rise